Títulos en Internacional

This book reveals the uncomfortable truth: America's AI leadership is an illusion. We have the best chatbots, but China is building 50 nuclear reactors to power AI data centers. We have startups, but China produces twice as many engineers. We celebrate "asset-light" models, but China manufactures autonomous robots and military drones at scale we cannot match. The AI race will be won by whoever controls energy, manufacturing, and talent—not algorithms.

As OPEC has loosened its grip over the past ten years, the oil market has been rocked by wild price swings, the likes of which haven't been seen for eight decades. Crafting an engrossing journey from the gushing Pennsylvania oil fields of the 1860s to today's fraught and fractious Middle East, Crude Volatility explains how past periods of stability and volatility in oil prices help us understand the new boom-bust era.

What does it mean to sell authentically? With cookie-cutter sales manuals and stereotypes around aggressive selling techniques inundating today’s sellers, the art of finding one’s genuine voice within a sales cycle has largely been missing. The result is that the sales profession continues to be seen as pushy, robotic and commoditized. Through his own personal stories of enterprise sales success and various interviews across modern leaders, Peter Ahn explores an alternative approach to sales. An approach rooted in combining one’s heritage, identity, and culture with strategic sales techniques.

Kennst du diese leise, nagende Stimme im Hinterkopf? Die Stimme, die dich daran erinnert, dass dein Geld auf dem Konto jedes Jahr an Wert verliert – während Inflation und steigende Preise unaufhaltsam zuschlagen.

A través de ocho fascinantes y reveladores casos, los expertos de Wharton exploran el desempeño de Hyundai, LinkedIn, Sequoia Capital, InMobi, Norwegian Cruise Line, Zegna, Intel y Amazon en territorio chino. Con base en un marco de referencia con criterios bien establecidos, ofrecen una guía para las compañías que buscan sumar a sus utilidades la enorme demanda de 1 400 de millones de chinos. Además, responden cuatro preguntas críticas: ¿Qué factores explican el éxito (o fracaso) de las empresas extranjeras que entran a China?

L'eredità della crisi che ha sconvolto l'economia globale a partire dal 2008 è stata pesante: crescita inadeguata, disoccupazione, disuguaglianze nella distribuzione dei redditi, crollo degli investimenti pubblici. Le contromisure adottate dai governi sono state nel complesso inefficaci. Si è evitata l'implosione del sistema finanziario, ma si sono sottovalutate sia la natura strutturale della crisi, sia le gravi conseguenze sociali e politiche che essa avrebbe provocato.

Attempting to make sense of the incredible upheaval of 2020—from the devastating impact of COVID-19 to the sudden loss of his father—Edoardo Nesi considers the changing global economy and its effect on our lives. He shares the stories of Alberto Magelli, a small textile entrepreneur; Livia Firth, a prominent advocate for sustainability; Elisa Martelli, a young Sangiovese winemaker; Enrico Giovannini, a leading economist and statistician; Rino Pratesi, a proud butcher from the heart of Tuscany; and more.

Talks based on his book Life Inc.: How Corporatism Conquered the World and How We Can Take It Back - a book that challenges us to think completely differently about how we see the economics, the world of business, and money itself.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

このオーディオブックでは、広告費ゼロで濃い見込み客を集客するFacebookのマーケティング戦略について解説します。

Clubhouse è il social network del momento, basato sulla voce. Migliaia di persone con le quali poter creare relazioni professionali e far crescere un proprio network. Ma come fare? Come riuscire a sfruttarlo per crearsi una personal reputation e generare business? In questo audiolibro l'autore ti spiega come inserire Clubhouse nelle tue strategie di marketing e di comunicazione per fare branding.

L'Organizzazione mondiale del commercio sanziona l'UE perché nell'importazione di banane favorisce ex-colonie europee a danno di multinazionali americane, l'UNESCO chiede all'Italia di ridurre il traffico delle navi da crociera a Venezia, l'ISO adotta standard internazionali su ogni cosa, dal cacao al "cloud computing". Esistono ormai uno "spazio giuridico" e una "comunità di poteri" globali, con oltre 2.000 regimi regolatori: ma chi decide davvero nel mondo e in che modo? L'audiolibro ricostruisce i processi decisionali di Stati e organizzazioni internazionali.

Ogni comunità ha bisogno di giustificare le proprie disuguaglianze: l'uomo deve trovare le ragioni di queste disparità per non rischiare di vedere crollare l'intero edificio politico e sociale. In questa chiave, anche molte ideologie del passato non appaiono più così irragionevoli, se paragonate al nostro presente. Conoscere la molteplicità delle traiettorie e delle biforcazioni della storia può infatti aiutarci a interrogare le fondamenta delle nostre istituzioni e a intuire le loro trasformazioni.

The world has changed. Asia and the West have converged, and the old borders, rules and ways of working no longer apply. This is the new global reality, and to succeed in it you need to understand how the other half of the world thinks, talks and acts. As individuals, businesses, nations and a species, our biggest challenges and opportunities are now unarguably global. The key skill of the 21st century will be the ability to interact effectively across the Asia/West intersection and the new blended world.

Based on extensive interviews with conservative opponents of the president, Robert P. Saldin and Steven M. Teles reveal why such a wide range of committed partisans chose to break with their longtime comrades in arms. 

Dieses Buch ist in insgesamt drei Teile, dem Aktienhandel, Trading und dem Handel mit Exchange Traded Funds (ETFs), gegliedert. Im ersten Teil des Buches, dem Aktienhandel, erfährt der Leser alles über die Geldanlage in Aktien und wird schrittweise in die Thematik eingeführt. Dafür werden zunächst grundlegende Fachbegriffe und das Börsengeschehen allgemein erläutert. Der Leser lernt, was ein Aktienindex ist und wie sich dieser zusammensetzt und lernt außerdem die wichtigsten Kennzahlen zur Aktienbewertung, zum Beispiel das Kurs-Gewinn-Verhältnis

Can you recall a time when adversity or a negative moment caused you personal or professional pain? How did this adversity moment transform your identity? Did you become more compassionate, live with more integrity or develop a deeper sense of self? This is the journey The Crucible’s Gift will guide you on. James, a highly sought-after international speaker, interviewed over 140 executives from around the world to learn how leaders transform their leadership style after moments of adversity.

Cyber-risk, climate change, and terrorism are all man-made risks. Daniel Wagner and Dante Disparte, two leading authorities in global risk management, make a compelling case for the need to bring traditional approaches to risk management and decision-making into the 21st century.

Sharing letters he sent to his father during his years of traveling the world building - and then saving - a multi-billion dollar company, Bob Hemphill's Stories from the Middle Seat recounts the funny, unique, and sometimes outlandish parts of international business.

Kai-Fu Lee: China, USA und die künstliche Intelligenz. Wer wissen will, wie sich in der Welt die Gewichte verschieben, muss sich die Künstliche-Intelligenz-Industrie (AI-Industrie) anschauen. Kai-Fu Lee, Ex-Google-China-CEO, milliardenschwerer Start-up-Investor und einer der weltweit renommiertesten AI-Experten, bietet in seinem Buch erstmals die chinesisch-amerikanische Perspektive. Er berichtet aus erster Hand: wie die Business-Kulturen aufeinanderprallen, warum die Silicon-Valley- Strategien in China scheitern mussten, wie ein chinesisches Google (Baidu).