Títulos en Redacción y publicación

What to call your book? It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth. Others give their book title little thought, only to discover later that they’ve made a massive error. Brainstorming a Better Book Title gives you an effective titlefinding process to follow. More than 150 analyzed examples make the stakes of this search very real. Discover how to avoid titles that could cause problems for your book and learn how to identify and select your best options.

El audio contiene 500 frases de inglés-español. Se trata de expresiones reales que se utilizan a diario en cualquier departamento de administración. Conocer y aprender estas expresiones no sólo facilita el trabajo en un Dpto. de administración, sino que le permitirá desarrollarlo casi con la misma soltura que en castellano. Especialmente manejándose al teléfono en inglés.

Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibillion-dollar industry. 

Even the most unique and interesting characters will not engage readers if their journey - the plot - fails. In this audiobook, best-selling author William Bernhardt reveals the secrets that will keep readers riveted to the page. He explains the importance of matching character to plot and the key distinction between surprise and coincidence. Bernhardt discusses how to enrich your story by layering three levels of conflict and, in the final chapter, analyzes the primary plot structures that delight readers.

Stein on Writing provides immediately useful advice for writers of fiction and nonfiction, whether newcomers or accomplished professionals. As Sol Stein, renowned editor, author, and instructor, explains, "This is not a book of theory. It is a book of usable solutions, how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place."

सध्या मीडियाबाबत असं झालंय की, सेलिब्रेटींबाबत गॉसिप चालवल्याशिवाय बातमीच पूर्ण होत नाही. सध्याच्या...

Writing the story of one's life sounds like a daunting task, but it doesn't have to be. This warmhearted, encouraging guide helps listeners record the events of their lives for family and friends.

Brought to you by Penguin. This rare self-portrait from pioneering publisher, writer and cultural activist Margaret Busby underscores her powerful legacy and celebrates some of the people and places that have shaped her exceptional life Margaret Busby has been at the heart of cultural life in...

Las señales estaban a la vista, no solo en las calles sino en todos y cada uno de los informes de organismos internacionales. No verlas era un acto voluntarioso de ocultamiento de la realidad. Son más que simples dolores de crecimiento asociados a la modernización de Chile, tan exitosa en algunos aspectos, como el combate a la pobreza o la liberalización de la vida social.

What if every relationship followed the same simple structure—and you just never learned how to see it? In The CATR Theory™: The 4 Legs of Successful Personal and Professional Relationships. It’s NOT Rocket Science! (CATR: pronounced “cater”), Laurie Thibert introduces a framework that quietly explains why some relationships thrive while others fracture.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

Why do some books linger in memory long after they are over? Why are some books reread, recommended, shared in the classroom? How can you add your book to this distinguished company? The key is theme, giving your story a dynamic idea that lends it power and purpose. William Bernhardt explains what theme is, how it is best revealed, and how to find the theme that, handled correctly, will distinguish your book from all the others. Plus, in the final chapter, Bernhardt explains how your book can have a positive impact on the world in which you live.

Queste 100 citazioni mirano a fornire l'accesso a un'opera o a una vita eccezionale, attraverso una selezione dei pensieri più eclatanti, in un formato accessibile a tutti. Una citazione è più di un estratto di un'affermazione, può essere un colpo di mente, una sintesi di un pensiero complesso, una massima, un'apertura a una riflessione più profonda.

All fiction is character-driven, according to William Bernhardt, despite what you might have heard elsewhere. If your characters don’t interest readers, even the most exciting plots will fail. “Action is character,” Aristotle wrote, but what does that mean, and how can you use that fundamental principle to create dynamic fiction that will captivate readers? This audiobook explains the relationship between character and plot, and how the perfect melding of the two produces a mesmerizing story.

A passionate and inspiring guide to creating a life built around the creative process. This groundbreaking new work from the best-selling author of The Artist's Way, guides listeners in creating a vision for their lives in which art and life are inextricably linked. According to Julia Cameron, when we allow our creative spirit to serve as our compass, we discover that the art we have always longed to create is suddenly within our grasp. In The Creative Life, Cameron shows listeners how to use their creative hearts and minds to cultivate lives that nourish and sustain their art.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

La vista desde las estrellas recopila una gran variedad de textos cortos escritos en las últimas tres décadas por Cixin Liu, el mayor maestro de la ciencia ficción desde Isaac Asimov, gracias a su obra cumbre la Trilogía de los Tres Cuerpos. Los ensayos y entrevistas que en él se incluyen explican algunas de sus experiencias como lector, escritor y amante de la ciencia ficción a lo largo de toda su vida. Asimismo, en sus magistrales relatos de ficción, asistimos a la evolución de su voz imaginativa a través de los años.

«Estas conferencias se titulan Confesiones de un joven novelista, y cabría preguntarse por qué, teniendo en cuenta que ya he cumplido más de setenta años. Pero resulta que publiqué mi primera novela, El nombre de la rosa, en 1980, de modo que empecé mi carrera como novelista hace cosa de treinta años. Me considero, por lo tanto, un novelista muy joven y ciertamente prometedor».

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser "On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." –New York Times On Writing Well, which...

In The Confidence to Write, Liz argues that we can help students reset their writerly self-regard by naming and examining their writing identity through practical activities she calls Metawrites. Metawrites are writing prompts that serve as invitations to students to think and write about their own writing. Woven throughout the book, along with commentary and advice from professional writers, Metawrites inspire students to confront and overcome the “I can’t write” mentality.