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La prima guida essenziale al copywriting persuasivo in lingua italiana. Questo audiolibro è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere, in un mondo in cui è sempre più difficile attirare l'attenzione (e stimolare interesse). Nella Terza Edizione, letta da Marco Benvenuto, l'audiolibro include 10 capitoli densi di dritte pratiche. All'interno troverai una serie di procedure per iniziare subito a scrivere messaggi chiari e convincenti, in grado di "vendere senza provare a vendere".

Escrever parece fácil. Porém, todos que, algum dia, quiseram passar suas ideias para o papel ou o computador já tiveram momentos em que isso se mostrou uma tarefa difícil e frustrante. Mas se engana também quem acha que escrever bem é privilégio de uma nata de dotados de talento especial. Este audiolivro revela que tudo é uma questão de começar, manter a disciplina e trabalhar duro até chegar ao melhor resultado.

For too long, sentence instruction has been heavy on correctness and terminology (as in “mind your grammar”) and light on play and experimentation. Or it has been abandoned altogether. In this lively book, Marty Brandt sets out to change all that.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.

Inspirational hacks to transform expand your imagination and your creative writing.

Veteran journalist Jon Snow gives us unique, untold stories and fresh insight into some of the most poignant news moments in history. Using original news tapes from the ITN archive, Jon takes us behind the scenes of some of the most significant news events of his reporting career.

What to call your book? It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth. Others give their book title little thought, only to discover later that they’ve made a massive error. Brainstorming a Better Book Title gives you an effective titlefinding process to follow. More than 150 analyzed examples make the stakes of this search very real. Discover how to avoid titles that could cause problems for your book and learn how to identify and select your best options.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

With chick lit novels popping up on every best seller list, millions of listeners are all thinking the same thing: I could write this stuff. I could write a best seller and never go back to the office again! And here’s the guide that will show you how. Best-selling novelist Sarah Mlynowski and veteran chick lit editor Farrin Jacobs cover every stage of developing and selling your soon-to-be best-selling novel....

Leggendo questo libro (e facendo gli esercizi!) imparerai i segreti della scrittura creativa. I capitoli sono strutturati per aiutarti a prendere confidenza con le tue caratteristiche personali e con le regole della scrittura creativa. Esaminati gli elementi principali di quest'ultima, vedremo alcune sue declinazioni e prenderemo in esame le diverse strade che potrai percorrere nella creazione di un tuo stile personale. Ti consiglio di prestare molta attenzione agli esempi che verranno utilizzati perché ti permetteranno di comprendere più facilmente le tecniche descritte.

La structure est-elle le fondement caché de toutes les histoires à succès ? Pourquoi certaines histoires fonctionnent-elles et d'autres pas ? La réponse est la structure. Dans ce guide primé de l'auteur du célèbre "Préparez votre roman", vous apprendrez les fondements universels qui garantissent une intrigue et des arcs de personnages puissants.

Ceux qui n'ont pas d'objectifs ne risquent pas de les atteindre. Si vous voulez vivre de vos écrits, avoir un plan pour y arriver vous permettra d'y arriver plus vite. Vous êtes un auteur. Vous transformez les pensées dans votre tête en actifs de propriété intellectuelle de valeur. Vous comprenez à quel point le mot écrit peut être puissant. Il est maintenant temps d'utiliser vos mots pour créer un business plan afin de faire passer votre carrière d'écrivain à l'étape suivante, quelle que soit votre situation.

Comment raconter une histoire pour que le lecteur soit accroché du début à la fin ? Comment structurer son roman pour qu'il ou elle le lise sans s'arrêter et dise à la fin : "c'est un bon roman" ? Que vous écriviez un policier, de la fantasy ou du fantastique, de la romance même, il existe des structures narratives qui font partie de l'inconscient collectif et que les auteurs à succès utilisent avec succès pour écrire des best-sellers.

This revised and updated edition is a complete resource for anyone who wants to write and produce a television drama series or create an original series, as well as for teachers in screenwriting classes and workshops. It leads listeners step-by-step through each stage of the development and writing process, offering practical industry information and artistic inspiration. This edition also takes listeners into the future, engaging provocative issues about the interface between traditional TV and emerging technologies.

The best way to answer these questions is to ditch your uncertainty and transform yourself into a kick-ass writer. This new book from award-winning author Chuck Wendig combines the best of his eye-opening writing instruction - previously available in e-book form only - with all-new insights into writing and publishing. It's an explosive broadside of gritty advice that will destroy your fears, clear the path, and help you find your voice, your story, and your audience.

Learn how to create and tell spellbinding oral stories for the special children in your life with The Storyteller's Kit Box. Children’s author and story weaver Judy Hubbard shows how easy it is to build magical stories using a simple four-step approach - character, setting, action, and resolution - and an armada of great story themes. The Storyteller’s Kit Box provides helpful tips on story delivery, instructions for creating props bags and story boxes...and sample stories to get you started.

Legendary writing coach Jack Hart spent 26 years at The Oregonian and has taught students and professionals of all stripes, including bloggers, podcasters, and more than one Pulitzer Prize winner. Good writing, he says, has the same basic attributes regardless of genre or medium. Wordcraft shares Hart’s techniques for achieving those attributes in one of the most broadly useful writing books ever written. Originally published in 2006 as A Writer’s Coach, the book has been updated to address the needs of writers well beyond print journalists.

The book/ebook/audiobook market has continued to advance and change. There are also some new markets like audiobooks that have taken off like a rocket in the last few years. My own experience has also evolved as I continue to self-publish new books and gain more experience with additional sales channels. There are many books available to tell you how to make money and have fun writing your own book. However, many of these books become out of date quickly as the market evolves.

IMPROVE YOUR CRAFT AND BECOME A MORE SUCCESSFUL, MOTIVATED POET BY PROGRAMMING YOUR BRAINIn this transformational audio program, you will discover the inspiration to write poetic expressions that will touch your readers. Learn to draw upon your awareness and deepest emotions, focus your energy...

IMPROVE YOUR CRAFT AND BECOME A MORE SUCCESSFUL, MOTIVATED WRITER BY PROGRAMMING YOUR BRAINIn this transformational audio program, you will discover the inspiration and motivation to stop procrastinating and get to work now! Learn to build self-confidence in your ability to express yourself with...