Títulos en Redacción y publicación

Everyone has a story to tell. Sharing that story can change you, your community, or even the world. But how do you start? Discover the tools to unlock your truth and share it with the world: Storytelling coaches Heather Box and Julian Mocine-McQueen reveal how to embrace the power of personal...

Do you want to create valuable, fact-filled reports? Insightful memos? Response-generating sales letters? Yes! You Can Write details exactly how to do it - step by step. Elizabeth Neeld explains the “natural process” of writing. She shows you how to think creatively about any subject, how to change your conception of writing as an “ordeal” to writing as a problem solver and idea generator, and how writing will help you experience greater freedom and power.

As the world’s preeminent creative writing program, the Iowa Writers’ Workshop has produced an astonishing number of distinguished writers and poets since its establishment in 1936. Its alumni and faculty include 28 Pulitzer Prize winners, six US poet laureates, and numerous National Book Award winners. This volume follows the program from its rise to prominence in the early 1940s under director Paul Engle, who promoted the “workshop” method of classroom peer criticism.

Publishing is an incredibly rewarding yet endlessly complicated profession. This comprehensive and empowering book serves as a resource and reality check for anyone considering launching a press or publishing a single book. Author Joe Biel draws on 23 years of experience in all parts of operating a small publishing company to teach you the skills of the trade, from distribution, operations, inventory, scheduling, and accounting to development, sales, publicity, and marketing. 

Outsource Your Book shares the secrets of a USA Today and Wall Street Journal best-selling author on how to hire experts to write, publish, and launch your best seller. Warning: listening to this book and following the advice within can result in having your name on a best-selling book and on top of the charts. Discover the 17 steps known only to best-selling authors of going from a book idea to a six-figure funnel.

Al Silverman, a noted figure in American publishing, has written a wonderful chronicle of book publishing for all who cherish books. The Time of Their Lives is not only a love song to the industry's golden age, an era that began after World War II and lasted for three-plus decades, but it is also a reflection of the tastes and cultural appetites of the American public.

Rodgers vividly recreates Mencken's era: the glittering tapestry of turn-of-the-century America, the roaring twenties, depressed thirties, and the home front during World War II. But the heart of the book is Mencken.

Why has punditry overtaken news, with so many media outlets pushing partisan agendas instead of information? Comedian Stephen Colbert's catchword "truthiness" has captured something essential about our age: that people are more comfortable with ideas that feel true, even if the evidence for those beliefs is thin.

This dramatic story of two men's efforts to save a small Wisconsin daily from obliteration at the hands of the nation's largest newspaper chain brings together startling case histories of the dubious tactics practiced by Gannett and unsparing insights into the newspaper industry.

From its birth in 1925 to the early days of the Cold War, The New Yorker slowly but surely took hold as the country's most prestigious, entertaining, and informative general-interest periodical. In Cast of Characters, Thomas Vinciguerra paints a portrait of the magazine's cadre of charming, wisecracking, driven, troubled, and brilliant writers and editors. He introduces us to Wolcott Gibbs, theater critic, all-around wit, and author of an infamous 1936 parody of Time magazine.

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking per le tue attività di Copywriting. Il Growth Hacking Copywriting è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per il Copywriting. Utilizzare il Growth Hacking Copywriting significa quindi scrivere testi e adattarli al web sfruttando le strategie di marketing digitale e gli strumenti più innovativi per far crescere il più velocemente possibile un'impresa grazie all'acquisizione e al coinvolgimento di un maggior numero di clienti.

Author of the international best seller I'm with the Band: Confessions of a Groupie, Pamela Des Barres shares with women the art of memoir writing. For the last 14 years, Pamela Des Barres has been teaching an eight-week women's "femoir" writing workshop. She found that the music-loving ladies who showed up at her door had pent-up stories to tell. Many of them had read her two memoirs, which were wildly personal and deeply confessional, and felt comfortable opening up and experiencing that same freedom of expression.

Dopo anni trascorsi tra letture per gli editori, valutazione di manoscritti, scrittura di articoli, racconti, recensioni e critiche, Dorothea Brande ha cominciato a insegnare scrittura creativa partendo dal fatto che le difficoltà dello studente medio o dello scrittore dilettante iniziano molto prima che egli arrivi al punto di poter beneficiare delle tecniche vere e proprie dell'arte dello scrivere.

In this fascinating audiobook, Alice Pung writes about one of her deep influences - the much-loved and hugely successful John Marsden. Alice writes: 'I keep coming back to John Marsden. What makes him so fascinating to me is that as a young adult writer, he comes at it with a whole philosophy of what it means to be a teenager - it is embedded in his two schools, but also his early experiences with mental illness and hospitalisation.'

Until recently, McClelland and Stewart had been known as 'The Canadian Publisher', the country's longest-lived and best independent press. Its dynamic leader, Jack McClelland, worked with successive provincial and federal governments to help draft policies in the 1960s and '70s which ensured that Canadian stories would, for the first time in the nation's history, be told and published by Canadians. M&S introduced Canadians to themselves while championing the nation's literature.

It was the 1960s - a time of economic boom and social strife. Young women poured into the workplace, but the “Help Wanted” ads were segregated by gender and the “Mad Men” office culture was rife with sexual stereotyping and discrimination. Lynn Povich was one of the lucky ones, landing a job at Newsweek, renowned for its cutting-edge coverage of civil rights and the “Swinging Sixties.” Nora Ephron, Jane Bryant Quinn, Ellen Goodman, and Susan Brownmiller all started there as well. It was a top-notch job - for a girl - at an exciting place. But it was a dead end.

Great journalists, at one time or another, have all been characters in their own stories: people with personalities that shaped what they saw and reported and were touched and changed by the experiences about which they wrote, and innovators who borrowed the storytelling techniques of fiction.

Chairs. Neat people. Ugliness. War. Over six decades of intrepid reporting and elegant essays, Andy Rooney has proven a shrewd cultural analyst. Andy Rooney: 60 Years of Wisdom and Wit brings together the best of more than a half-century of work (including long-out-of-print pieces from his early years) in an unforgettable celebration of one of America’s funniest men. Like Mark Twain, Finley Peter Dunne (Mister Dooley) and Will Rogers, Andy Rooney is a classic chronicler of America, a writer for the ages.

No aspiring author should be without this invaluable guide to the book publishing process. Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing strategies, timelines, and other resources, this book offers a comprehensive tour of the world of book publishing to help authors successfully navigate the industry.

From the fall of the Soviet Union to the Arab Spring to today’s continuing conflicts, media have played a decisive role in political affairs across the globe—driving the revolutionary changes shaping today’s new world. This is the first book presenting a comprehensive look at the emergence of media as a primary actor, and not merely an observer, of global affairs. With the rise of digital technology, the power of media to intervene in global affairs is in the hands of everyone—including you.