Títulos en Redacción y publicación

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

La capital del país es tan grande que puede albergar infinidad de historias ocultas en cada calle, en cada casa. Por ello, Héctor de Mauleón se ha dado a la tarea de capturar algunas de ellas, las más impactantes y entrañables, a través del poder de la crónica. El escritor y periodista sabe que la ciudad cambia, se transforma y corremos el riesgo de no reconocernos en ella.

If you want to write a children's book, then download How to Write a Children's Book by a person with real life experience and knowledge of this topic. If you have ever wanted to write a true children's classic, then you must dive into a child's mind to see what makes them tick. Within this guide, all your questions will be expertly answered in a way that is simple and easy to understand.

An accessible "how-to" guide, Freelance Success is designed to demystify the writing and pitching process while providing you with all the key information you need to get you up and running and experiencing the joy of seeing your name in print sooner rather than later.

Se trata de un audio que forma parte de la colección la trilogía del inglés y que se centra en mejorar el speaking y el writing del inglés.

The United States is supposed to offer economic opportunity to everyone. So why are so many people left out in the cold? Globalization and technological change have ravaged the workforce. Hostile immigration policies actually keep Americans from getting jobs. Our education system is deeply unequal, denying opportunity to millions right from the start. Still, we can't seem to break from the status quo. In Common Sense, Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. 

While writers might disagree over showing versus telling or plotting versus pantsing, none would argue this: If you want to write strong fiction, you must make your readers feel. The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you. That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers.

Bestselling author and renowned professor Mary Karr offers a master class in the essential elements of great memoir delivered with her signature wit, insight, and candor. Credited with sparking the current memoir explosion, Mary Karr s The Liars Club spent more than a year at the top of the...

Edith Wharton made her claim in the literary world as the first woman to win the Pulitzer Prize in Literature. She is famous for her works of fiction, which include The Age of Innocence, The House of Mirth, and Ethan Frome. Breaking from this tradition, The Writing of Fiction sets itself apart as a distinctive work of nonfiction, in which Wharton pulls back the curtain to reveal the theories behind a great story. Consider it Wharton’s personal invitation to discover your own potential and jump-start your creative process.

In this essay, Orwell describes his personal journey to becoming a writer and offers some important motives for writing. Moving from his experience of writing his first completed poems to trying his hand at short stories, to finding fame as a fully fledged writer, Orwell discusses the importance of writing, his continuous technique and sets out some important motives for becoming a writer yourself.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

Brought to you by Penguin. The ultimate guide to writing a great screenplay and building a screenwriting career—from the creators of the "highly influential" (Vulture) hit podcast Scriptnotes. With decades of Hollywood experience, John August and Craig Mazin know what it takes to write a...

After taking up writing at the age of thirty, Sue Monk Kidd has created some of the world's most treasured stories. In Writing Creativity and Soul she shares exactly how she did it - from plunging her innermost depths, to voyaging to sacred spaces, to studying the precise methods of the greats and refining her own. Laying her creative journey bare, Sue explores the moments in which she lost her voice and when she found it again, as well as the profound insights she gained along the way.

Escribir y publicar una novela no es algo fácil, a pesar de lo que la gente cree. Da para un libro como este y, como vemos en muchos de los capítulos, para varios libros más. En este manual, los autores hemos querido recoger de un modo sencillo, práctico y entretenido los pasos que un escritor que empieza debe dar para conseguir que su libro llegue a los lectores y que estos lo recomienden.

Griselda Blanco murió asesinada en septiembre de 2012. Su muerte pasó desapercibida hasta que la prensa ató cabos y destapó el hecho de que se trataba de la conocida Viuda Negra, la Madrina, la mujer que puso en jaque a la justicia de EE.UU. y Colombia, que se hizo...

Nesta série, invertemos o ângulo pelo qual um caso de abuso sexual normalmente é tratado para mirá-lo sob um novo prisma: o da cobertura na imprensa. Por trás da explosão de denúncias contra o ex-líder espiritual João de Deus, acusado de estuprar mais de 300 mulheres, estava uma jornalista que enfrentou, dentro da própria redação, uma corrida de obstáculos para que um furo de reportagem fosse publicado. Silenciadas é uma série sobre jornalismo e sobre as vozes das mulheres.

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.