Títulos en Creación de contenido y redes sociales

Un manifiesto contra las narcotizantes rutinas que llevamos a cabo en la red como sinónimos de vida. En las próximas décadas nos enfrentaremos a un mundo poscapitalista: una sociedad inmersa en el ininterrumpido consumo tecnológico; una tierra chamuscada, llena de plástico y pesticidas; una...

La historia definitiva de cómo una revolucionaria herramienta de información se convirtió en el mayor desastre empresarial del siglo Kurt Wagner se adentra en la fascinante historia de la empresa que revolucionó los medios de comunicación a escala global. Un extraordinario reportaje que...

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

Uno de los grandes problemas que ha traído consigo la proliferación de discursos en las redes sociales es que pareciéramos vivir en un mundo en el que todos hablan y nadie escucha. El torrente de información que circula frente a nuestros ojos cada día, sea verdadera o falsa, cohíbe la posibilidad para sopesar el contexto, el trasfondo y las implicaciones de aquello que leemos.

No estás solo: vivimos en un mundo donde las redes sociales se han vuelto indispensables para comunicar, compartir y, a veces, compararnos sin descanso. En "Conectados y Agobiados" descubrirás por qué las plataformas digitales pueden generar una adicción silenciosa y cómo esa adicción afecta tu bienestar mental, tu autoestima y tus relaciones cotidianas. Este libro te ofrece herramientas prácticas para manejar la sobreexposición, vencer la comparación social y recuperar la sensación de calma que necesitas para vivir con plenitud.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Brought to you by Penguin. Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring...

En esta guía se aborda todos los principales elementos para convertirnos en un youtuber de calidad y conseguir exprimir al máximo cada vídeo que subamos, obteniendo el mayor número posible de visualizaciones, ingresos, likes y suscriptores.

Penguin presents the unabridged, downloadable, audiobook edition of The Organized Mind by Daniel Levitin, read by Luke Daniels. 'Thought-provoking and practical ... Good advice based on sound neuroscientific principles' Sunday Times In The Organized Mind, New York Times and Sunday Times...

Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.

In today's competitive job market, talented professionals risk career invisibility when they lack a strong LinkedIn presence. The LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job shows you how to build authentic professional influence while working as a full-time employee. Written by James Cheo, Chief Investment Officer at a global bank and LinkedIn Top Voice who grew his following to over 80,000 while maintaining his day job, this book delivers proven strategies for transforming your LinkedIn profile from digital résumé to career catalyst.

Introducing the ultimate guide to maximizing your earnings on OnlyFans—the OnlyFans Masterclass. This online course is designed for aspiring and established content creators looking to boost their revenue generation and platform growth on the popular subscription service. With the rise of fan engagement and social media marketing, personal branding has become crucial for the success of OnlyFans. Our comprehensive course covers all aspects of building a strong personal brand, from creating a compelling content strategy to leveraging fan interactions for growth.

¿Por qué exhibimos a los menores en las redes sociales? ¿Hasta qué punto es peligroso compartir sus fotos en la playa o mostrarlos llorando en un vídeo que recibe miles de likes? ¿Cuáles son los riesgos de su adicción a las pantallas? Protege a tus hijos de la sobreexposición en la red es un libro imprescindible para conocer cómo afecta en la infancia y en la adolescencia el uso —y el abuso— de internet y los dispositivos móviles, vinculados a adicciones, graves trastornos de autoestima, aislamiento social, bullying y otras formas de acoso.

Brought to you by Penguin. *WINNER OF THE WOMEN'S PRIZE FOR NON-FICTION* *THE INSTANT NEW YORK TIMES BESTSELLER* *A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT* When Naomi Klein discovered that a woman who shared her first name, but had radically different...

La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube, o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.

Todo lo que no quieres pero necesitas saber sobre el poder, la economía, la sociedad y las telecomunicaciones en la era de la información.

The Search Engine Optimization (SEO) game has changed forever. It is no longer about chasing keywords, building backlinks, and paying for clicks. AI systems like ChatGPT, Perplexity, Gemini, and Bing no longer show results — they deliver direct answers. If your business isn’t one of those answers, you’re invisible. AI SEO 2026 is the first audiobook of its kind to show entrepreneurs, marketers, and small business owners how to dominate in the new era of AI-powered search.

Do you need to find out how to do cheap Facebook ads? This audiobook gives you the necessary tools to get you started with little money.

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar, the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself, all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.