Títulos en Creación de contenido y redes sociales

Brought to you by Penguin. Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring...

El podcasting es un medio de expresión con valor terapéutico que hemos perdido en nuestras vidas durante décadas. Por suerte, su popularidad ha crecido exponencialmente en los últimos años: ¿sabía que el número de estadounidenses que escuchan podcasts semanalmente en los últimos 7 años se ha triplicado? Por no hablar de un aumento del 24% en el Reino Unido entre 2018 y 2019.

*Now a major movie starring Seth Rogen, Paul Dano, Pete Davidson, Shailene Woodley, Sebastian Stan and Nick Offerman* The GameStop Short Squeeze and the Ragtag Group of Amateur Traders that Brought Wall Street to its Knees. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account...

ChatGPT for Social Media 101: Create, Schedule, and Scale Content for TikTok, YouTube, LinkedIn, and Instagram is your practical blueprint for turning AI into your most reliable content assistant. Whether you're a business owner, creator, freelancer, or side hustler, this audiobook shows you how to consistently produce high-quality content—without burning out. You’ll learn how to use ChatGPT to generate scroll-stopping hooks, engaging captions, short-form video scripts, long-form content outlines, and platform-specific messaging tailored for TikTok, YouTube, LinkedIn, and Instagram.

Whether you’re currently using social media to promote your business or are thinking about doing so, it is important for you to understand how to do it correctly. No matter whether you’re inexperienced or a veteran social marketer, if you don’t have the right information, it can be easy to botch a marketing campaign or simply run out of ideas. Fortunately for you, this guide was designed for people in your exact position: those who know that social media is an important part of doing business today; and who want to learn how to use it correctly.

A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page. Don’t read the comments. Old advice, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds...

50 Things to Know About SEO for E-Commerce, by Mehreen Khan, offers an approach to the tips that can help you optimize your e-commerce website on your own without the help of experts.

The number one global bestseller and Book of the Year 2025 for Audible, The Times, Cosmopolitan, The Economist and more. ‘How else to put this? Bloody hell’ – The Guardian ‘Jaw-dropping . . . A tell-all tome’ – Financial Times ‘A Bridget Jones’s Diary-style tale of a young woman...

La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube, o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.

A call to action for the scholarly community - introducing the merger of podcasting and peer review to encourage academics to think about the medium as an alternative outlet for research output.

All'imbrunire Instagram ha un'impennata di "like": perché milioni di persone, in tutto il mondo, sentono il bisogno di condividere l'immagine del sole che cala? Consultiamo Instagram in modo talmente compulsivo ormai da trascurare di interrogarci sul perché lo facciamo. Paolo Landi, con la sua lunga esperienza nel mondo della comunicazione, crede di aver compreso come mai postiamo le foto del cane, di un tramonto e di una pizza.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

This Revised and Updated Second Edition of Podcasting: Explained! includes reference material on monetization strategies, podcast growth, legal issues, distribution methods, and listener engagement techniques, all of which are captured in Takeaways, a Glossary and an Index.

Social Media Marketing. 2026 updated Edition. Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. 2026 Updated Edition – Fully updated content, including a new chapter on “Marketing Basics,” continued analysis of TikTok, and revisions covering LinkedIn, Facebook, and other major platforms. Read the Reviews – Compare the real reviews of this book to those of other social media marketing books.

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

Brought to you by Penguin. *WINNER OF THE WOMEN'S PRIZE FOR NON-FICTION* *THE INSTANT NEW YORK TIMES BESTSELLER* *A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT* When Naomi Klein discovered that a woman who shared her first name, but had radically different...

Domina las redes sociales, vive de tu pasión y cambia tu vida ¿Estás listo para abandonar la rueda del hámster y cambiar tu vida a través de la creación de contenido? Hoy en día, quien no está en redes simplemente no existe. Pero aquel que vea esto como una trampa se equivoca; es una gran oportunidad vivir el sueño de independencia y riqueza que todos, en mayor o menor medida, tenemos.

The Search Engine Optimization (SEO) game has changed forever. It is no longer about chasing keywords, building backlinks, and paying for clicks. AI systems like ChatGPT, Perplexity, Gemini, and Bing no longer show results — they deliver direct answers. If your business isn’t one of those answers, you’re invisible. AI SEO 2026 is the first audiobook of its kind to show entrepreneurs, marketers, and small business owners how to dominate in the new era of AI-powered search.

Starting a blog is one of the most exciting journeys you can take in today’s digital world. It’s an opportunity to share your passions, build your personal brand, connect with like-minded readers, and even open the door to new income streams. Yet for many beginners, the dream feels intimidating. Words like domain names, hosting, plugins, SEO, and monetization sound like a foreign language. The mountain seems too steep to climb.