Títulos en Desarrollo empresarial y emprendimiento

En estos momentos todas las sociedades afrontan retos mayúsculos, como los cambios tecnológicos disruptivos, los desequilibrios demográficos o la desigualdad económica. Además, debemos afrontar la COVID-19, una pandemia universal que ha hundido la economía mundial en una crisis cuya intensidad superará la de la década anterior, y que induce miedo al futuro.

Questo libro racconta la storia completa delle bolle speculative — economiche, tecnologiche, digitali, umane — e di come, in ogni epoca, l'umanità abbia creduto di aver trovato la scorciatoia verso la ricchezza. Dai tulipani olandesi del 1637 ai Bitcoin, dalle ferrovie vittoriane al Metaverso, dalle case della Florida alle app dell'era mobile, Storia delle corse all'oro segue passo dopo passo il meccanismo eterno dell'euforia e del crollo, mostrando come l'ingegno e l'avidità si travestano ogni volta da progresso.

Internet es nuestro presente y sobre todo nuestro futuro. Podemos definir negocio online como todo aquel comercio que se efectúa en internet. Poco a poco se diluye la idea que identifica a un negocio con un local físico donde pagar la renta, luz, empleados, artículos exhibidos en estanterías...

What if the secret to breakthrough innovation isn’t thinking outside the box—but knowing where the box ends? In The Unexpected Power of Boundaries, bestselling author and innovation strategist Sheri Jacobs challenges everything we’ve been told about creativity. Innovation doesn’t just happen, and it’s not about luck or timing. It’s about creating a structure that nourishes ideas, allows people to experiment, and provides clarity around constraints.

Nada es más inspirador que una ambiciosa visión que se convierte en una realidad triunfante: el Empire State Building pasó de ser un boceto a cambiar el skyline de Nueva York en tan solo veintiún meses. Sin embargo, la mayoría de las veces las grandes visiones se convierten en auténticas pesadillas: según las estadísticas, un asombroso 92 por ciento de los megaproyectos superan el presupuesto o el cronograma, o ambas cosas. Incluso los esfuerzos más modestos, como emprender un pequeño negocio, suelen fracasar.

¿Qué pasaría si los negocios fueran algo gozoso y divertido? ¿Y si fueran mucho más de lo que nunca percibiste que fuera posible? ¿Si crearas tu negocio desde la perspectiva del gozo, que elegirías? ¿Qué cambiarías? ¿Qué elegirías si supieras que no puedes fallar? Los negocios son gozo, son creación, son generadores. Los negocios pueden ser la aventura de vivir.

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both...

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people's full humanity as well as their economic interests.

From the audio bestselling author of THINK AGAIN and ORIGINALS. Why givers - not takers or matchers - win big. Perfect for anyone who enjoyed QUIET or THINKING FAST AND SLOW. The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there...

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.  

Artificial Intelligence is transforming every industry, but if you want to win with AI, you have to put it first on your priority list. AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies...

Si te sientes abrumado por todo el ruido en torno a la inteligencia artificial, no estás solo. Pero quienes aprenden a usar herramientas como ChatGPT trabajan más rápido, ganan más y disfrutan de mayor libertad. Este audiolibro 2 en 1 para principiantes elimina la confusión y te ofrece pasos prácticos para transformar la IA en tu asistente personal, tu generador de ideas y tu aliado en productividad.

AN INSTANT NEW YORK TIMES BESTSELLER The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. Now is the best time in history for entrepreneurship. More than ever...

Renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

La Casa de Carlota es la única empresa del mundo en recibir el reconocimiento de la ONU por trabajar con personas con síndrome de Down en proyectos de creatividad. Pero, sobre todo, es una aventura empresarial exitosa. A través de capítulos cortos y divertidos, Batalla nos comparte aprendizajes y consejos que le han dado sus colaboradores en Casa de Carlota y nos enseña qué hacer para tener una mejor empresa.

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula...

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México. Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.

It's easy to feel like networking is a waste of time, energy, or money - but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. In this 20th anniversary edition, Maister, Green, and Galford enrich our understanding of today's society and illustrate how to be effective communicators in a digital world.