Títulos en Desarrollo empresarial y emprendimiento

Todo lo que necesitas saber sobre cómo hacer un taller de escritura creativa y aprender a escribir mejor. ¿Qué encontrarás? Taller de poesía: domina los recursos poéticos o figuras literarias. Taller de novela: aprende a escribir una novela interesante. Taller de cuento y relato: aprende a escribir las narraciones más breves. Taller de no ficción: cómo escribir ensayo, autoayuda, manuales, artículos.

El plan de marketing digital centra los esfuerzos y recursos en el público objetivo para un rápido crecimiento comercial. Lejos del marketing tradicional, lo que da poder a estas estrategias es la personalización, que permiten resultados sorprendentes con un presupuesto reducido.

THE KEY TO UNDERSTANDING COMPANY GROWTH AND DECLINE —FROM THE UNDISPUTED EXPERT ON VALUATION Throughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to readers everywhere...

Las pequeñas empresas son el corazón de nuestra economía y representan el 99 por ciento de las empresas de los Estados Unidos, según Babson College. Y aunque su trabajo más esencial como propietario de una pequeña empresa es ayudar a sus clientes, también es vital desarrollar algunos conocimientos sobre financiación empresarial. Aumentar su educación financiera es más simple de lo que piensa, particularmente cuando usa una aplicación de software de presupuesto para ayudar.

The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to grow on their own terms. Panoramic success requires continual refinement and optimization both personally and professionally. This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau.

Dos manuscritos en un libro: Cómo iniciar un negocio: Una guía esencial para iniciar un pequeño negocio desde cero y pasar de la idea y el plan de negocio a la ampliación y la contratación de empleados y Contabilidad: Una guía completa para principiantes que quieren aprender sobre los principios básicos de contabilidad, impuestos para las pequeñas empresas y los procedimientos contables. ¡Adquiera este libro ahora para aprender más sobre cómo iniciar un negocio y la contabilidad!

James Altucher, the noted entrepreneur, venture capitalist, bestselling author of Choose Yourself, and host of the podcast The James Altucher Show—which has over 40 million downloads—has interviewed 15 of the most successful people in the world to figure out just what makes them tick. And the conclusions might surprise you. From the founder of Spanx to the entrepreneur behind Home Depot, from a craft beer aficionado to the investors on Shark Tank, these visionaries honed their ideas and creativity, and used what they loved as a compass to guide their curiosity.

Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from 25 years of experience.

Brought to you by Penguin. Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring...

A startup enxuta é um modelo de negócio que vem sendo amplamente adotado ao redor do mundo, mudando de maneira como companhias idealizam produtos e seus serviços. Pioneiro na implementação abordagem, Eric Ries define a startup como uma organização dedicada a criar algo novo sob condições incertas - e isso inclui tanto o jovem empreendedor que trabalha nessa oficina de casa quanto o profissional experiente em uma multinacional. Neste livro, Ries reúne histórias reais e exemplos de empresas que se transformaram ao implementar esse modelo revolucionário.

The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.

This audiobook is read by the author, Chris Guillebeau. 'An ideal guide' – Financial Times Unlock financial freedom with Side Hustle: Your Ultimate 27-Day Plan. From the New York Times bestselling author of The $100 Startup, Chris Guillebeau, comes an accessible guide to building a side...

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, “one of the year’s most relevant and revelatory business...

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

What’s holding you back? Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. Perhaps one small flaw–a behavior you barely even recognize–is the only thing that’s keeping you from where you want to...

Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times...

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these...

En este título, el existoso empresario Ivan J. Martins nos comparte algunos de los grandes secretos para crear una empresa o start-up y no fallar en el intento. Se trata de una guía informada y dinámica sobre que hacer o no al tener una idea de servicio o producto y querer convertirlo en realidad. A lo largo de los capítulos también se explora dónde buscar inspiración, respuestas y ayuda; con quienes generar alianzas para un crecimiento acelerado y buen desenvolvimiento; y le brinda a la audiencia algunas recomendaciones de lectura que pueden complementar lo aprendido.

Sin miedo al deber es un audiolibro extraordinariamente fascinante y sencillo de escuchar, que puede llegar a ser una verdadera fuente de inspiración para estudiantes, emprendedores, visionarios de todas las edades, o para cualquier persona que esté en busca de las bases que lo ayuden a cultivar una mente emprendedora.

Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers. Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are learning.