Títulos en Desarrollo empresarial y emprendimiento

La guía definitiva para cualquiera que desee iniciar una empresa de transportes. En este libro se cubrirá todo, desde la industria en sí misma y por qué es tan rentable en este momento, hasta la ampliación de su negocio y la contratación de personal. También se hablará de los precios, de la competencia y de lo que se necesita para empezar en esta apasionante industria.

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

Brought to you by Penguin. Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team...

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship...

The nine-to-five isn't the only way to make a living. More and more of us are becoming freelancers, side-hustlers or creative entrepreneurs, drawn to flexible working, a better work-life balance and a greater sense of self-worth - all on our own terms. That's exactly how Anna Codrea-Rado felt when she first went freelance. But now, having documented the hard-won lessons and mistakes made along the way, she knows what makes up a successful freelance career.

Using a data-driven approach, Super Founders is a “must-read” (Eric Yuan, founder and CEO, Zoom) examination of what differentiates billion-dollar startups from the rest Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups...

One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits...

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands. In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

Como resultado de su carrera de casi 20 años en el mundo de la Venta Directa, y de atestiguar el poderoso impacto positivo de la profesión de las ventas en la vida personal cuando se desempeña correctamente, Carlo Ledezma nos invita a desmitificar lo que significa vender con éxito. Este audiolibro proporciona herramientas probadas tanto para creadores de estrategia empresarial como para vendedores que tratan día a día, cara a cara, con un consumidor potencial o real.

Embracing ESG—environmental, social, and governance goals—isn't just the right thing to do. It's good business. Companies that don't address their material long-term risks may save a few dollars today, but they're putting themselves, their stakeholders, and their investors in jeopardy. ESG: The Insights You Need from Harvard Business Review will help you move past the noise and political debates to execute an ESG strategy that best fits your business.

Por que os generalistas vencem em um mundo de especialistas é um audiolivro indispensável para todos aqueles que desejam transformar os seus interesses em múltiplas áreas em carreiras de sucesso – não importando a idade e a vivência anterior. Afinal, as experiências e a capacidade de aprender com os próprios erros são qualidades comuns a todos os grandes nomes da história, sejam eles inventores, empreendedores, esportistas ou profissionais de alta performance.

Cannabis Banking offers a deep dive into a critical issue facing cannabis businesses worldwide: the challenge of accessing essential financial and banking services. Written by a team of experienced finance professionals and entrepreneurs, this guide is tailored to demystify the complex world of banking regulations and present practical solutions for cannabis enterprises.

Will You Achieve Your Life and Financial Goals With One Income Stream? Break free from the constraints of a single income source, and stop living paycheck to paycheck. Your Next Seven Income Streams is your gateway to unlocking a world of financial abundance and security. You'll learn to design, build, and manage multiple income streams that can lead you to lasting prosperity.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

If you want to develop your skills in project management and human resource management, then pay attention...Two manuscripts in one audiobook: Project Management and Human Resource Management. Some of the topics covered in this audiobook include: Project management: Before you start, Agile and Scrum, Lean Six Sigma, discover amazing recruitment and onboarding strategies for your company, learn the best approach for your human resource management, find out how you can enhance your relationship with your employees to maximize productivity, and much more.

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders - men and women who are confident in who they are and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: They deploy individual strengths to engage followers' hearts, minds, and souls.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less. 

Oleg Konovalov - an acclaimed global thought leader - draws together in one volume in-depth interviews with 19 extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.