Títulos en Desarrollo empresarial y emprendimiento

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

Stop wasting time and money coming up short on your goals. Get aligned and get them done. Don’t fall into the Failure Gap, where ambitious strategies come up short because leaders know what to do and why, but they haven’t figured out HOW to do it together. Knowing your WHY and your WHAT is insufficient to drive growth and transformation in your organization.

The Practical Guide to Binge-Worthy Video Content shows you how to create videos that don’t just get clicks, but keep viewers hooked, loyal, and ready to work with you. With nine revealing audience-retention graphs, you’ll finally see what actually happens during your videos—where viewers stay, where they drop off, and what turns a casual scroll into real attention.

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway. From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one?...

A no-holds-barred rampage through gigs, clubs, boardrooms, drugs and booze, mad scenes, brilliant signings, machine gun quotes and a resilient wild spirit. Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's...

Venture Mode is a bold call for an overhaul of modern business leadership and the higher education system that staffs it. It exposes the bureaucratic mindset that dominates modern organizations—especially universities—and explains the true cost of our obsession with administration in the form of suppressed economic potential. In its place, Hunter Hastings and Mark Packard champion venture mode: a radical, entrepreneurial approach that prioritizes value creation, consumer sovereignty, and agile execution.

Are You Ready to Scale Sales? How Fast? These two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel―or let irrelevant signals like a recent fundraise or comparisons to past unicorns―to drive our decisions...

El libro que nos muestra cómo llevar los negocios a la práctica y entregar resultados, no importa si diriges una compañía o es tu primer empleo en el mundo empresarial.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless audiobook from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or...

In the world of investing, the name Warren Buffett is synonymous with success and prosperity—now you can learn how Warren Buffett did it and how you can, too. Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is...

Smart people struggle to launch because they overthink everything. They see all the risks, all the ways things could go wrong, and they freeze. They stall out before they even start. Impossible to Fail is the answer for driven entrepreneurs stuck at the starting line. If you’ve got the work ethic but you’re spinning your wheels—if you’re craving clarity and momentum—this book gives you the blueprint.

Most travel books focus on where to go and what to see. Greater Than a Tourist – Becoming a Travel Tour Guide focuses on something different: how to become the person who brings a place to life for others. As part of the Greater Than a Tourist series, this book offers 50 travel tips to build, launch, and succeed as a local tour guide, drawn from real-world experience rather than scripted theory. It is designed for people who want to guide travelers with confidence, professionalism, and authenticity, not simply repeat facts or follow a rigid route.

Mastering Online Expertise Sales by VentureNest Books is a comprehensive guide designed to help professionals transition from uncertainty to establishing a successful online business by monetizing their skills and knowledge. Aimed at consultants, coaches, and educators, the book addresses common challenges such as confusion around course creation, identifying target audiences, and marketing effectively. This resource provides practical steps and real-world examples that equip listeners with the tools to develop digital offerings, engage clients, and generate consistent revenue.

Dropshipping Demystified is a clear and practical introduction for beginners who want to understand how dropshipping really works—without hype, shortcuts, or unrealistic promises. This book breaks down the entire business model in simple language, guiding listeners through the fundamentals of selling online without holding inventory while focusing on long-term sustainability rather than quick wins. Inside, listeners learn how to confidently choose a niche, identify products with real demand, and evaluate competition before committing time and money.

An uplifting and inspiring business memoir for readers who loved Kitchen Confidential, Shoe Dog, A Pirate Looks at Fifty, or anyone seeking inspiration about resilience, leadership, community, and finding joy in life's simple pleasures. What if a simple cheeseburger held the secret to rebuilding...

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth."

Brought to you by Penguin. From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy...

La inteligencia artificial ha dejado de ser un recurso exclusivo de grandes empresas: ahora está al alcance de cualquier emprendedor digital dispuesto a multiplicar su productividad y sus ingresos. Este libro es una guía práctica, directa y profesional para construir tu propio asistente de IA, capaz de automatizar tareas, responder a clientes, escalar tus ventas y liberar tu tiempo.

Si quiere descubrir por qué algunas personas fracasan en el marketing de Instagram mientras que otras consiguen un enorme éxito, y si quiere ser parte del segundo grupo, entonces siga leyendo. ¿Está harto de esforzarse en el marketing y no obtener ningún resultado? ¿Ha probado un sinfín de formas de hacer crecer su marca personal o pequeño negocio, pero nada parece funcionar a largo plazo? ¿Quiere despedirse del dinero desperdiciado y descubrir algo que funcione para usted de una vez por todas? Si es así, entonces ha venido al lugar correcto.

What if the best thing you could do for your business is leave it? Christopher Brown was living the entrepreneurial dream: running multiple successful companies, training for triathlons, coaching his son's soccer team. Then came the heart attack that changed everything. Just weeks after returning from a month-long family cruise, he flatlined in front of his wife. That wake-up call cemented a revolutionary truth: experiences are necessities that fuel creativity, leadership, and well-being today.