Resultados Editorial "Audible Studios" en Gestión y liderazgo

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

¿Sabías que el 40% de las empresas españolas no encuentra profesionales con la formación y las capacidades necesarias? Dado que el futuro de una empresa y el de una carrera profesional dependen de desarrollar el talento y las habilidades, la educación para ejecutivos y directivos es fundamental. Sin embargo, una gran parte de los programas de alta dirección no están bien diseñados ni se aplican correctamente.

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

The most effective leaders are deeply aware of how their presence impacts every dimension of their leadership. This guide shows leaders in any organization how to move beyond the daily noise of your environment and connect with people to bring about change where it matters most.

There is no such thing as a non-finance person. It is an error to think that finance management is limited to the Finance Department alone. In fact, it is happening right through the organization - for every action you take impacts the bottom line of your company. Listen to this book to understand what profit really means and how inventory and sales impact it. Learn to read balance sheets and deploy funds intelligently.

Humilié en plein comité de direction, Antoine s'enferme dans les toilettes et s'effondre. Un battement d'aile de papillon... Sans le savoir, il a libéré des forces mystérieuses qui vont bouleverser la vie de parfaits inconnus. Une logique implacable est à l'œuvre... Ce roman nous entraîne dans des aventures truculentes et pleines d'humour qui dévoilent un trésor révolutionnaire et méconnu : le Petit traité de développement relationnel, essai didactique sur la complexité des relations humaines et les stratégies de dissolution des problèmes interpersonnels.

El humor aumenta el impacto en la comunicación, fomenta la creatividad y mejora el aprendizaje.

Um audiolivro sobre amor, coragem, sabedoria e disciplina. Se você perguntasse aos antigos filósofos estoicos como viver uma vida boa, a resposta seria “com areté”, palavra grega que significa “virtude” ou “excelência”. Este audiolivro integra essa sabedoria antiga com as descobertas da psicologia positiva para que você possa florescer e expressar a melhor versão de si mesmo. Em capítulos curtos e objetivos, Brian Johnson reúne valiosas ideias de importantes pensadores e dicas práticas para criar uma vida altamente gratificante e significativa.

Ninguna empresa está exenta de problemas de poder: choque de personalidades, competencia por los mismos objetivos, guerras entre departamentos… Pero necesitas trabajar de forma productiva con todos tus compañeros por el bien de tu empresa y de tu carrera. Para conseguirlo sin comprometer tus valores, debes reconocer que existen dinámicas de poder y reglas no escritas que tienes que saber gestionar.

Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listeners to Rise and Grind their way the top.

World-famous competitive skydiver and coach Dan Brodsky-Chenfeld presents proven tools and techniques for success and explains how they can be used in everyday life. Dan survived a plane crash from which 16 of the 22 people on board were killed. He was left critically injured and woke up from a six-week-long coma with a broken neck, broken skull, severe head trauma, a collapsed lung, and other serious internal injuries. Against all odds, Dan recovered and went on to become one of the greatest competitive skydiver in the world.

Andrew Smart wants you to sit and do nothing much more often - and he has the science to explain why. At every turn we’re pushed to do more, faster, and more efficiently: That drumbeat resounds throughout our wage-slave society. Multitasking is not only a virtue, it’s a necessity. But Andrew Smart argues that slackers may have the last laugh. The latest neuroscience shows that the “culture of effectiveness” is not only ineffective, it can be harmful to your well-being.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

¿Cómo será la nueva normalidad? Esta es una pregunta que mucha gente se está haciendo en este momento. Otros tantos lanzan respuestas al aire, a menudo en la más absoluta oscuridad. Sin embargo, ¿qué pasaría si la pregunta fuera diferente? ¿Qué sucedería si nos preguntáramos qué es lo que no va a cambiar en la nueva normalidad? Esto nos llevaría hacia aquello de lo que podemos estar seguros, incluso ante un futuro incierto.

¿Quieres llegar a convertirte en el mejor de los vendedores? ¿Quieres conquistar el éxito venta por venta? Gerardo Mendoza, experto y líder en ventas, comparte contigo esta guía invaluable. Una investigación sólidamente sustentada en entrevistas a los negociadores de las organizaciones más representativas del mercado.

バイトで貯めた65万円を200億円に増やした究極の個人投資家と巨大ファンドを運用する不敗の機関投資家が語る株式マーケットのオモテとウラ

Resulta clave para las empresas conocer cómo la generación ‘millennial’ entiende y percibe las acciones de responsabilidad corporativa. Sin duda, las acciones cercanas y vinculadas al negocio principal ayudan a atraer el talento y a satisfacer las demandas de este público como consumidor de productos y servicios.

La diversidad, si se gestiona de forma adecuada, contribuye a que las organizaciones se nutran de las diferencias individuales para que actúen de forma conjunta en proyectos comunes. Hay que integrar las diferencias para crear verdaderos grupos de aspiración en sociedades que funcionan ya de forma colaborativa.