Títulos en Gestión

Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....

『本書は行動するための本である。』
全世界1500万部以上、デール・カーネギーのベストセラー
How to Win Friends and Influence People
完全新訳で待望のオーディオブックに！！
「人付き合い」はトレーニングで向上できる。

Si usted desea encontrar un proceso de aprendizaje para producir “el cambio” deseado, a nivel personal y profesional, en este audio libro encontrará las pautas que definen un camino claro para ir desde donde usted está ahora hasta el lugar adonde quiere llegar, y cumplir sus sueños de emprender un negocio. La pregunta central que plantea el audio libro es: “¿quiere realmente convertirse en un emprendedor?”.

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

La disrupción es la nueva normalidad. Esto no debería convertirse en un dolor de cabeza ni en motivo de pánico para tu empresa, sino en el impulso necesario para emprender un apasionante viaje de transformación. En este libro, Ivan Bofarull, Chief Innovation Officer de Esade, propone tres enseñanzas clave para lograrlo: Adoptar una mentalidad verdaderamente emprendedora gracias al moonshot thinking, el modelo mental que antepone las mejoras exponenciales (10x) a las incrementales (+10%).

Most of us would recognise a star leader by their charisma, emotional intelligence and public communication prowess. What is truly impressive but often overlooked is the silent work of leadership that garners real results. Exercising influence in a complex and global organisation - whilst also shaping and executing strategies across borders in a disruptive age - is the true mark of success as a leader.

A veces te parece que nunca podrás terminar todas las tareas que tienes pendientes, sin importar lo mucho o lo duro que trabajes. Para tener más días productivos y eficientes en tu trabajo necesitas descubrir lo que funciona para ti: tus fortalezas, tus preferencias y tus objetivos.

Las 4 Disciplinas de la Ejecución fue publicado originalmente en el 2012. Este audiolibro, segundo de nuestro proyecto conjunto con el Editorial Franklin Covey, está basado en un Resumen Exclusivo, de la 2ª edición revisada y actualizada.

Franklin Covey experts Kory Kogon and Suzette Blakemore understand the importance of leadership in project completion and explain that people are crucial in the formula for success. This updated and revised edition of Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the people and project management Initiate Plan Execute Monitor.

Employees are your company's most important asset. Attracting the best, getting them to do their best work, and keeping them in the organization are critical to your company's success. 1,001 Ways to Engage Employees gives you all the powerful tools you need. 

The path to your professional success starts with a critical look in the mirror. HBR's 10 Must Reads on Managing Yourself will inspire you to: stay engaged throughout your fifty-plus-year work life; tap into your deepest values; solicit candid feedback; replenish physical and mental energy...

One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits...

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest...

Muchas personas tienen ideas millonarias. Confían en que su nuevo producto, servicio o innovación los hará ricos. ¿El problema? Muchas personas no saben cómo convertir su idea millonaria en millones de dólares.

How can you make smart decisions? Do more choices make you happier? What steps can you take to curtail stress when selecting from a sea of options? Barry Schwartz gives you practical and science-based answers to these questions in this audio series. The author of the seminal best seller The Paradox of Choice, Dr. Schwartz has spent five decades teaching decision science. Now, this 14-lecture audio course lets you experience the same panache that has wowed Swarthmore College undergraduates and business school students at UC Berkeley and NYU.

As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.

Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit...

Un clásico de lectura obligatoria para todo líder que esté buscando el éxito. En estas páginas, James Hunter nos explicará los principios universales del liderazgo que nos permiten colaborar con los demás, ya sea en el trabajo o en el ámbito familiar, y cómo podemos mejorar la relación...

Brought to you by Penguin. THE ALL-PURPOSE MASTER CLASS IN PERSUASION AND NEGOTIATION HERE The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan’s negotiation experts. What if you could walk away from every...

¿Por qué algunos evolucionan en el mundo del trabajo y otros no? En la voz de Silvina Chediek, Javier Carrizo nos cuenta que vivimos tomando decisiones todo el tiempo. Algunas conscientes, otras heredadas, muchas apuradas. Entre lo que se espera, lo que funciona y lo que “siempre fue así”, se va armando una forma de estar que rara vez se revisa. Este libro no viene a señalar errores ni a proponer grandes giros. Invita a algo más sutil y más desafiante: recuperar presencia en lo que ya está en marcha.