Títulos en Gestión

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.

En el mundo actual tienes que ser inteligente para avanzar. Pero la mayoría de las personas usa solo cerca de un dos por ciento de su capacidad mental. ¿Cómo revertir esta situación y liberar el máximo potencial de nuestro cerebro para aprovechar cada oportunidad? Brian Tracy, autor bestseller y reconocido experto en métodos para obtener el éxito, revela formas simples y comprobadas para activar nuestros talentos y habilidades y así conseguir por fin la realización de nuestros sueños.

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

Translated around the world, and recommended reference on many coaching programs, this bestselling book is trusted globally as the definitive guide to coaching. This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work. Whether you're new to coaching or already an experienced coach, you'll find clear guidance and principles to help you coach more effectively and with greater impact.

In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. 

The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing...

Dialogue provides practical guidelines for one of the essential elements of true partnership--learning how to talk together in honest and effective ways. Reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to...

¿Alguna vez has escuchado comparaciones de los negocios con un juego de ajedrez? Si eres un líder en cualquier sector, sabes que los negocios de hoy se sienten más como un juego de póker caótico, uno en el que no puedes ver todas las cartas y estás seguro de que algunos oponentes tienen un as bajo la manga.

El humor aumenta el impacto en la comunicación, fomenta la creatividad y mejora el aprendizaje.

In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work.

By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.

Many employees now show up for work not just to do their jobs but also to discover, debate, and digest important social issues. A growing number of workers want to have an impact in the world, and their preferences are a prompt for employers to be more mindful of the role of business in driving societal change, starting with what people experience at work.

You loved John Maxwell's best-selling Winning with People, and now you're ready for some specific action steps to build on the knowledge you gained. 25 Ways to Win With People has just what you need! This complementary companion to the full-length book is ideal for a quick refresher course on...

Le "Quadrant du Cashflow", votre guide vers la liberté financière ! Le deuxième livre de l'auteur du best-seller international "Père Riche Père Pauvre" révèle comment certains gens travaillent moins, gagnent plus, paient moins d'impôts et apprennent à être financièrement libres. "Le Quadrant du Cashflow" est destiné à ceux qui sont prêts d'aller au-delà de la sécurité d'emploi et d’entrer dans le monde de la liberté financière. C'est pour ceux qui veulent faire des changements significatifs dans leurs vies et prendre le contrôle de leur avenir financier.

With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, HBR's 10 Must Reads 2017 brings the most important management conversations to your fingertips.

Emphasizing greater clarity on risk practice, this new edition maintains a focus on the ability to apply "planned clairvoyance" to peer into the future. The book begins by analyzing the various systems that can be used to apply risk management. It provides a fundamental introduction to the basics associated with particular techniques, clarifying the essential concepts of risk and how they apply in projects. The second part of the book presents the specific techniques necessary to successfully implement the systems described in Part I.

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas.  

This book will give you a head start if your goal is to start using work visualization tools such as Kanban for your business. The methods discussed in this book have been proven effective for several businesses and learning about them might just give you an advantage over your competitors who have yet to adopt to this kind of thinking.

Brought to you by Penguin. The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in...