Títulos en Marketing y ventas

What if the real barrier to success isn’t your product, your client, or the market, but something deeper? What if the path to greater sales, purpose, and happiness begins not with strategy, but with awakening, an awakening inside you? Selling Joy is not just a book about sales; it’s an invitation to rediscover meaning, purpose, and presence in your professional life. It suggests that the greatest sale you will ever make is the one you make to yourself, the belief that your work matters, and that you matter.

I didn’t grow up with privilege. I came to the U.S. alone at 19, grieving the loss of both parents, with no money, no network, and no clear path forward. What I had was a relentless will to figure things out, from a one-room massage studio to a multi-location spa business with a growing franchise. This book isn’t about overnight success or vague motivation. It’s about process. I walk you through exactly how I built something real from nothing, step by step.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Unlock the secrets to earning passive income with the Affiliate Marketing Power Pack Bundle! This 2-in-1 audiobook bundle provides everything you need to succeed in online affiliate sales, with a focus on Amazon’s powerful affiliate program. Whether you’re a beginner or looking to refine your skills, this bundle is your step-by-step guide to maximizing your earnings online.

¿Listo para obtener ingresos pasivos a través de su negocio en línea? Pero, ¿te cuesta promocionar tu marca y llegar a tu audiencia? ¡Descubre las maravillas del marketing en redes sociales! En el mundo de hoy, nunca ha sido tan fácil llegar a su mercado objetivo y comenzar a promocionar su negocio. Todo lo que necesita son las herramientas adecuadas para el trabajo y la estrategia correcta. Este audiolibro contiene el plan que necesita para tener éxito en el marketing en redes sociales y en su negocio en línea.

In Built on Belief, author and leadership advisor Matt Marcotte offers a powerful reminder that people—not products—are a brand’s secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage.

This groundbreaking audiobook serves as your definitive guide to sustainable business dominance, designed for established owners aiming to command premium pricing, attract high-value clients, build unshakeable market leadership, and forge enduring competitive advantages. Across eight comprehensive chapters, you will uncover proven systems for premium client acquisition, strategic pricing models that maximize profitability, ethical influence frameworks to cultivate customer loyalty, advanced brand engineering techniques, and scalable operational strategies for market dominance.

In today’s competitive business landscape, delivering good service isn’t enough—you need to create unforgettable customer experiences that inspire loyalty, generate word-of-mouth buzz, and set your brand apart. In Synergy “WOW” Factor!, Chris Alexander reveals the game-changing strategies that transform ordinary businesses into extraordinary customer-centric powerhouses.

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision.

Jean-Remy von Matt ist der kreative Kopf von Deutschland bekanntester Werbeagentur Jung von Matt. Als Werber und Texter war er immer gefordert zu verdichten. Jetzt erzählt er in originellen und erhellenden Anekdoten, wo und wie er Kreativität gelebt und erlebt hat. Das erste Hörbuch, das von Anfang bis Ende immer schlechter wird – mit Vorsatz. Wer früh abschaltet, hat also das Beste gehört. Vielleicht. Oder auch nicht. Ungekürzt gelesen von Julian Horeyseck und mit einem Vor- und Nachwort des Autors Jean-Remy von Matt.

The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.

Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success.

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: Position your product for a target market Build a brilliant marketing plan Create stunning branded marketing materials Use...

The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: Pitch your product to meet the needs of your customer Use body language to build rapport Negotiate and close the deal Make...

A última vez que você fez uma visita ao supermercado, parou para observar a quantidade de produtos que são ofertados para cada categoria? Com quantas marcas de refrigerante você se deparou? E pastas de dente, quantos tipos diferentes estavam presentes na gôndola? No mundo profissional o cenário é muito parecido. Milhares de pessoas disputam cargos e posições interessantes em empresas, e a maioria oferece os mesmos atributos: formação superior, duas línguas, especialização, experiência etc.