Títulos en Marketing y ventas

Win Business in Japan: Earn Trust, Navigate Culture, Close High Stakes Deals is a practical guide for executives, deal owners, and professionals who work with Japanese clients, partners, or headquarters and need results without guesswork.

Turn your Canva skills into a consistent weekly income with 52 proven digital product side hustles designed for complete beginners. You see others making real money selling simple Canva designs, but when you try to start, you feel overwhelmed. What should you create? Where should you sell it? How do you turn basic design skills into a profitable digital product business instead of random small sales? "52 Canva Side Hustle" gives you a complete year of money-making ideas with step-by-step guidance for creating, packaging, and selling profitable Canva templates and digital products.

Are you creating amazing content but struggling to turn it into real income? Stop posting for free and start building a profitable creator business today. "The Content Creator's Modern Monetization Strategy" is your step-by-step guide to transforming YouTube channels, TikTok videos, Instagram content, and podcasts into multiple income streams. This isn't another vague motivational book; it's a practical roadmap with specific strategies that work for small creators.

Are you curious about AI but feel overwhelmed every time you encounter technical jargon or programming requirements? The artificial intelligence revolution is creating thousands of high paying jobs for non technical professionals, and you do not need to learn coding to claim your share. The Non-Coder's AI Career Pivot is your complete roadmap to breaking into lucrative AI careers without writing a single line of code.

Transform your fascination with AI into a profitable business that generates real revenue, not just impressive demos. The AI Agent Million Dollar Business provides a complete roadmap for building a thriving AI automation agency, even if you have zero coding experience and are starting from scratch. This step-by-step guide shows you how to turn AI tools, ChatGPT, and no-code automation into services that businesses pay for monthly. You will discover exactly how to build autonomous AI agents that solve real business problems and generate consistent income through AI workflow automation.

Stop Being a Roofer. Start Building an Empire. The roofing industry is filled with "trunk-slammers" and "sales gurus" who have never actually been in the arena. They chase leads; they don't build legacies. In The Million Dollar Roofing Business, Patrick Warren—polymath, global strategist, and seasoned operator—strips away the fluff. This isn't just a book about shingles; it’s a masterclass in Labor Arbitrage, Psychological Warfare, and Financial Mastery.

What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought once the product is built. Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don’t just build better products and experiences—you create a far more valuable business. That’s the hidden opportunity most companies miss.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

このオーディオブックが生まれたのは、スティーブ・ジョブズという人がどのような人生を歩んできたのかということについて、一度語っておく必要があるのではないかという話がきっかけでした。それが元MACLIFE編集長の高木利弘氏とテクノロジーライターの大谷和利氏という、最適任のお二人の協力を得て動き出しました。第3夜は名機APPLE IIの誕生と、アップルコンピュータ社の設立と発展について。すでにジョブズという人のしたたかな交渉力や、人を引きつける力の片鱗が伺えるエピソードが語られています。(C) Pamlink Corp.

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

Un profesional capaz de escribir de forma persuasiva, aumentando el interés y las ventas mediante técnicas de Neuromarketing - Storytelling y Marketing Directo a la Venta: una de las profesiones más solicitadas y mejor pagadas del mercado. Este podría ser el identikit del copywriter profesional. ¿Podrías hacerlo? ¿Pasión por la escritura, cientos de libros leídos, ambición por el dinero y un gran interés por la psicología humana?

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

While you may not have “sales” in your title, that doesn't mean you don't have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you're selling the other person on an ideal version of yourself. Every Job Is a Sales Job will help you learn to identify “selling” opportunities that you may have overlooked. 

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created. 

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.