Títulos en Marketing y ventas

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch - no matter what industry you work in!

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

The Sales Reset is the definitive mental performance tool designed specifically for the modern sales athlete. This isn't a collection of "fluffy" meditations; it is a tactical recalibration for your brain. Whether you are shaking off a brutal rejection, prepping for the biggest pitch of your career, or trying to disconnect after a 12-hour day, these 10 targeted affirmation sets provide the "reset" you need to stay focused, abundant, and unshakable.

If you're ready to master entrepreneurship, this is for you. You want real strategies for making money online and proven methods that transform startup operations into profitable enterprises. But most business books dump theory without showing what to do today. This changes that. You get two complete books in a single purchase—a comprehensive blueprint for profitability written for any entrepreneur, small business owner, or self-employed person done with mediocre results.

Objection Mastery Blueprint turns objections into predictable events with predictable solutions. Using psychology, ethical influence, discovery frameworks, negotiation tools, and real-world sales scripts, you’ll learn how to stay calm, respond with clarity, and convert hesitation into commitment. Many people believe they’re “just not good at objections,” but that’s not real. Objection mastery isn’t talent — it’s repetition, structure, and understanding human behavior. If you’ve been guessing, overexplaining, or trying to “wing it,” you’re not the problem.

You have a choice: You can spend years filming yourself, fighting burnout, and praying for the algorithm to notice you. Or, you can build a faceless YouTube channel that generates passive income while you sleep, leveraging the newest wave of AI tools like Veo 3, Kling, and n8n. The rules of video marketing have changed. You no longer need a $5,000 camera, a studio, or even your own voice. You just need a system.

Are you ready to turn your creativity into cash with TikTok Shop? This step-by-step blueprint will take you from zero to your first sale in just 30 days. TikTok Shop is exploding right now. With over 150 million active users in the US and a built-in shopping feature, TikTok has become the fastest-growing ecommerce platform of 2025.

Most founders face an impossible choice: hire expensive marketing teams or struggle alone with tactics that don't work. But AI has changed everything. The Entrepreneur's Marketing Stack reveals how Silicon Valley veteran Sarah Mitchell helps solo founders replace entire marketing departments with 15 essential AI tools—for less than the cost of a laptop. This isn't theory. It's a battle-tested system that lets bootstrapped founders execute marketing strategies that previously required teams of specialists.

As Chairman of the Napoleon Hill Institute and former CEO of Leigh Steinberg Sports & Entertainment (the inspiration for Jerry Maguire), where his first major task was to bring home negotiations for returning the NFL’s Rams to Los Angeles from St. Louis, David Meltzer followed his boss’s instructions: “Don’t negotiate to the last penny. Always be fair. Don’t do business with d--ks.” Since then, David’s taken this advice on as his mantra, not just for negotiating high-stakes deals but for navigating life.

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google, and Instagram to influencer marketing, website optimization, and SEO, this book will be your go-to business sidekick.

In The Future of Community, a team of Web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact Web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why Web3 really is the "next big thing" to shape our digital and offline futures and how it will transform the world.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.

Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

Relentless change—and the constant chaos that surrounds it—makes life and business more challenging by the minute. How do you articulate your unique value in today’s super-competitive market? What does it take to build a personal brand and grow sales in an era of economic uncertainty? Does victory belong to those with the megaphone, or is there a better way? In The StorySeller Adventures, business coach, entrepreneur, and CEO Gibran Nicholas shares how StorySelling helps you stay focused, stand out among competitors, and grow your business.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Usa tu derecho a presumir te ayudará a encontrar una manera de celebrar y compartir los logros, a la vez que cambiará la forma en la que te perciben, y te dará herramientas para atraer a clientes que realmente te valoren y estén dispuestos, no solamente a invertir, sino a unirse a tu visión de liderazgo. Una marca personal de alto impacto solo puede ser creada por un líder que sabe que el mundo está esperando por su visión y mensaje. Por esa razón, cada capítulo te permitirá potenciar tus dones y alcanzar los resultados esperados. El liderazgo es la nueva marca personal.