Títulos en Marketing y ventas

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Are you tired of watching your bank account drain and credit card balances rise? All while wondering where the heck your money is going? Living without money worries isn’t a fantasy, but if you know the feeling of staring at tens of thousands of dollars worth of debt - it sure feels like it. By following the proven steps inside...you can properly pay-off your debt...and pay for your life...without relying on credit cards.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

In today's fast-paced business world, the key to success lies not just in the techniques we use but in the connections we forge. Yoga in Sales: Always Be Connecting—The Art of Selling: Harnessing Yoga Philosophy for Transformative Sales Interactions! offers a transformative approach that merges the ancient wisdom of yoga with the dynamic field of sales.

Are you ready to build an AI-powered business that runs on autopilot? This beginner-friendly, 7-week system takes you from zero to launch — showing you exactly how to design your first digital product, automate your content creation, and set up systems that generate income 24/7.

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

The Sales Reset is the definitive mental performance tool designed specifically for the modern sales athlete. This isn't a collection of "fluffy" meditations; it is a tactical recalibration for your brain. Whether you are shaking off a brutal rejection, prepping for the biggest pitch of your career, or trying to disconnect after a 12-hour day, these 10 targeted affirmation sets provide the "reset" you need to stay focused, abundant, and unshakable.

If you're ready to master entrepreneurship, this is for you. You want real strategies for making money online and proven methods that transform startup operations into profitable enterprises. But most business books dump theory without showing what to do today. This changes that. You get two complete books in a single purchase—a comprehensive blueprint for profitability written for any entrepreneur, small business owner, or self-employed person done with mediocre results.

Objection Mastery Blueprint turns objections into predictable events with predictable solutions. Using psychology, ethical influence, discovery frameworks, negotiation tools, and real-world sales scripts, you’ll learn how to stay calm, respond with clarity, and convert hesitation into commitment. Many people believe they’re “just not good at objections,” but that’s not real. Objection mastery isn’t talent — it’s repetition, structure, and understanding human behavior. If you’ve been guessing, overexplaining, or trying to “wing it,” you’re not the problem.

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google, and Instagram to influencer marketing, website optimization, and SEO, this book will be your go-to business sidekick.

In The Future of Community, a team of Web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact Web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why Web3 really is the "next big thing" to shape our digital and offline futures and how it will transform the world.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.

Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

Relentless change—and the constant chaos that surrounds it—makes life and business more challenging by the minute. How do you articulate your unique value in today’s super-competitive market? What does it take to build a personal brand and grow sales in an era of economic uncertainty? Does victory belong to those with the megaphone, or is there a better way? In The StorySeller Adventures, business coach, entrepreneur, and CEO Gibran Nicholas shares how StorySelling helps you stay focused, stand out among competitors, and grow your business.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you understand M&A negotiations and the ways in which the final outcome affects your financial future. You'll gain insight into real-world negotiations and the delicate balancing act that occurs as each party attempts to maximize value and minimize risk, and learn the potential pitfalls that can occur.