Títulos en Marketing y ventas

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.

En este audiolibro el Dr. Covey presenta detalles sobre los 7 hábitos, que no solo lo ayudaran a convertirse en una persona efectiva en su vida personal y profesional, sino que ayudaran a su organización a llegar a la cima del éxito. Nos detalla cómo usar los hábitos para ser más efectivos en los negocios en red.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the...

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less. 

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Vous pouvez obtenir 2 fois, 10 fois ou 100 fois plus de prospects que vous n'en avez actuellement sans rien changer à ce que vous vendez... Le problème, c'est que la plupart des chefs d'entreprise ne savent pas comment obtenir des clients potentiels. J'ai écrit ce livre pour résoudre votre problème de prospects. Aujourd'hui, nos entreprises génèrent plus de 20 000 nouveaux prospects par jour dans seize secteurs d'activité différents.

“Pink’s ideas deserve a wide hearing. Corporate boards. . .could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions instead.”—Forbes The New York Times bestseller that gives readers paradigm-shattering ways to think about motivation from the author...

Coauthored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.

This is a book about selling more, by saying less. When our weeks are filled with more attention confetti than focus, simplicity is a gift. But the thing is, simple isn’t easy. Which is why every framework and phrase in this book is designed to teach you a single, specific, and wildly practical skill that will define your next decade of enterprise sales: How to craft short soundbites that stick.

This book is here to teach the people who want to learn about the promoting world the good and the bad. At the same time, it gives some truth about what has been lost along the way. You will enjoy it. It's a business guide for the people.The Promoter's Guide to Success is more than a book it's a...

You read books about people who have built their careers by talking about LinkedIn.But what if you're not an influencer? What if you're a business professional, running a business? You don’t have a LinkedIn problem. You have the wrong playbook. Quietly Influential is a LinkedIn playbook that...

What if your small business had a tireless assistant that answered every call, planned every post, and filled your slowest days... for less than the cost of a pizza?Big chains have marketing departments, call centers, and data teams. You have a to-do list that never ends. But artificial...

You made the calls. Updated the CRM. Checked every box. Strangely, the boxes havent bought a house. A blunt, occasionally sarcastic book for new-home sales agents trying to sell houses while everyone else measures how busy they look. No guru fluff. No motivational fairy dust. Just practical...

¿Y si el secreto de vender no fuera la presión sino la atracción? La venta iluminada es una guía para transformar la forma en que entiendes los negocios y las ventas. Descubrirás que no necesitas perseguir clientes, presionarlos ni competir con otros. Tu energía, tu intención pura y tu...

This audiobook is narrated by an AI Voice. This audiobook is narrated by an AI Voice. This written text was created using AI. Discover how to effectively track and understand your blog’s performance with this beginner-friendly guide to analytics. Designed for new bloggers and those looking to...

Stop shrinking in rooms you were meant to lead. Are you the best-kept secret in your industry? You have the credentials, the work ethic, and the results, yet you find yourself being passed over for promotions, talked over in meetings, or invisible in a crowded marketplace. Skill is rarely the...

Behind every successful ecommerce brand is something most people never see: systems.Volume V of the Ecommerce Brand Guide to the Galaxy dives into the operational backbone that allows brands to grow without chaos. Once the traffic is flowing and customers are buying, the real challenge...

Ty Bennett’s new book is The Power of Storytelling: The Art of Influential Communication. This book is written for anyone involved in speaking, selling, leading or teaching.In The Power of Storytelling, Ty breaks down the mindset, the skillset and the toolset of influential communication. This...