Títulos en Marketing y ventas

The “brilliant” and “daringly original” (The New York Times) critique of digital networks from the “David Foster Wallace of tech” (London Evening Standard)—asserting that to fix our economy, we must fix our information economy. Jaron Lanier is the father of virtual reality and one...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational “A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

Clubhouse è il social network del momento, basato sulla voce. Migliaia di persone con le quali poter creare relazioni professionali e far crescere un proprio network. Ma come fare? Come riuscire a sfruttarlo per crearsi una personal reputation e generare business? In questo audiolibro l'autore ti spiega come inserire Clubhouse nelle tue strategie di marketing e di comunicazione per fare branding.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson—Silicon Valley veteran and participant in the invention of the like button—take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.

O Marketing 6.0 rompeu os limites do convencional ao nos introduzir no fascinante mundo do metamarketing. Praticado por meio de várias tecnologias de ponta como inteligência artificial e realidade aumentada, esse modelo proporciona uma experiência mais interativa e imersiva para o cliente, tanto no espaço físico quanto no digital. Neste audiolivro, Kotler, Kartajaya e Setiawan mostram maneiras de integrar essa nova abordagem com as mudanças drásticas de comportamento que vêm sendo observadas no consumidor e explicam o que se deve fazer para que uma empresa continue relevante nesse contexto.

You have the right to restore a culture of the can-do spirit. People are destroyed for lack of knowledge. For less than the cost of one movie you can get the knowledge you need to start living your Non Profit business dreams! Don't wait. You'll wait your life away...

While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively. Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly being evaluated and used by marketing professionals. There remain several aspects to consider when utilizing these tools, however.

Les tribus, ces communautés formées sur Internet et les réseaux sociaux, ont l'ambition de faire changer le monde. Elles se construisent autour de deux éléments : une conviction partagée et une communication efficace. Grâce à ce livre, vous verrez que, vous aussi, vous pouvez mener une tribu et la faire croître.

Anti-Agency was written with one goal in mind: To motivate budding entrepreneurs, young or old, to start and build a successful digital agency or business, using the same unconventional strategies and tactics Jason used in starting his built-from-scratch million-dollar social media marketing agency, Socialistics. Throughout the audiobook, Jason shares his story, personally and transparently, in a way listeners can relate to immediately.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

Attract the right clients who will step up your sales game! In The Secret Art of Selling Insurance, award-winning educator and top sales producer Ana-Maria Figueredo helps you to level-up your sales game. Learn industry secrets, find the right insurance customers, and get the professional recognition you deserve!

The front-line sales manager - field general celebrates the importance of FLSMs to the firm’s current and future health. More importantly, the book offers a roadmap for firms and their sales leaders to provide FLSMs with the will and the skill to get behind a customer-centric strategy, and embrace the multitude of organizational changes to make that happen. Furthermore, this book plows new ground in demonstrating and exploring one of the most under-researched, yet overly important, roles in business - not only in the salesforce, but in the entire firm.

Would you like to know how to get referrals from all your customers? Would you like to know the right questions to ask to get the customers to gladly work for you?

America’s best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There’s much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance...

In this book, international best-selling author and Bravo real estate star Ryan Serhant tells us all how we can start projecting that Big Money Energy in our own lives and turn our financial dreams into financial realities. He recounts how he landed his first big client and went from 'surviving to thriving' - from under £10k a year to £1m in just three years. Whether it's school, a relationship, a first job or running your own business, everyone starts from the bottom and eventually climbs to the top via hard work, savvy and experience. 

Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas. Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious...

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...