Títulos en Marketing y ventas

The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. 

Este libro está dedicado a usted, comerciante o empresario, a usted que busca estrategias probadas que le aporten incrementos en el volumen de negocio, le hagan ganar más dinero y le permitan vencer a la competencia que hoy es cada vez más feroz. Seguro que el título de este libro le ha llamado la atención.

Este es un audiolibro sobre un profesor de matemáticas que se convirtió en youtuber, y ahora compartirá todos sus secretos para resolver y comprender las matemáticas a través de estas páginas.

Mentoría en donde aprenderás paso a paso como comprender la Dirección Comercial tanto a nivel operativo como estratégico, a nivel profesional y como utilizar esta revolucionaria guía como una herramienta clave para escalar y posicionar tu negocio al el siguiente nivel: Aprenderás cosas como: Las bases del inbound y outbound marketing, Embudos de venta "funnels", público orgánico y procesos de selección y filtrado. Técnicas comerciales, cross selling, down selling, up selling, nuggets, lead magnet, Marketing 4.0 y tendencias del marketing, Aprende a crear productos.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube, o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.

The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. “It’s a triumphant work that transcends the...

Marketing Built on Trust, Not Tactics. Some of the most meaningful businesses never struggle to deliver results—they struggle to be believed. In a marketplace flooded with AI-generated content and scripted brand voices, trust has become harder to earn and easier to lose. When your business genuinely changes lives, but ads, funnels, and polished messaging have left you feeling disconnected from your values, it's time to turn to the truth.

Getting indexed isn't the same as being remembered. You publish. You optimize. You rank. Then a buyer asks ChatGPT, Gemini, or Perplexity, and your name isn't mentioned! Discovery has changed. Search engines don't just point anymore, they answer. AI systems now generate comparisons, shortlists, and recommendations before a buyer ever visits your site. Decisions happen upstream. Preference is shaped inside the answer.

Ever wondered what makes Claude so remarkably helpful, accurate, and safe? "The System Prompt for Claude" pulls back the curtain on one of the most sophisticated AI systems ever created, revealing the foundational instructions that guide every conversation. This groundbreaking guide offers unprecedented access to the architectural blueprint behind Anthropic's Claude AI.

GPT-5 represents the biggest leap in artificial intelligence since the original launch of ChatGPT, but most users are still stuck with outdated strategies from older models. If you're wondering whether to upgrade, how the new capabilities actually work, or why your current AI workflows feel increasingly limited, this comprehensive comparison guide provides the definitive answers.

Build AI Automations with GPT delivers step-by-step instructions for creating intelligent workflows that handle customer service, content creation, data analysis, email management, and business operations. You'll learn to connect AI with popular tools like Zapier, Make, Google Sheets, Notion, and CRMs to create seamless automation systems.

YouTube Domination with GPT-5.4 reveals the cutting-edge strategies that top creators use to build profitable channels without burning out. This comprehensive guide shows you how to harness next-generation AI tools to research viral topics, write compelling scripts, and optimize content for maximum reach and engagement.

In today’s crowded digital world, growing an audience is easy—turning that audience into meaningful, lasting relationships is the real challenge. From Likes to Loyalty is a practical guide for creators, entrepreneurs, coaches, and brands who want to move beyond vanity metrics and build genuine connections that last. This book breaks down how to transform online influence into real-world trust, engagement, and long-term loyalty.

Are you a designer struggling to harness the full potential of ChatGPT and Claude? Stop wasting hours crafting prompts that deliver mediocre results and start using this comprehensive toolkit of 101 battle-tested prompts specifically engineered for design professionals. "101 Ready To Use ChatGPT and Claude Prompts for Designers" gives you a plug-and-play library of proven prompts created specifically for graphic, web, UX, product, and brand designers.

The AI revolution has created an unprecedented opportunity that most experts are completely missing. While everyone focuses on using AI tools, the real money is being made by professionals who sell their expertise TO artificial intelligence companies as training data and validation services.

Are you ready to turn your expertise into a thriving online course business, but worried about showing your face on camera? This comprehensive guide reveals the exact strategies successful course creators use to build profitable educational businesses while staying completely anonymous. How to Build and Sell Online Courses without Showing Your Face is the definitive roadmap for introverts, privacy-conscious professionals, and camera-shy experts who want to monetize their knowledge without becoming public figures.

Ready to join the AI revolution as a creator, not just a consumer? This step-by-step guide shows you exactly how to build custom GPT applications that generate real income, even if you have zero technical experience. How to Build a GPT That Earns Money cuts through the complexity and focuses on what matters most: creating AI tools that solve real problems and attract paying customers. You will discover the proven blueprint successful entrepreneurs use to monetize custom GPTs through multiple revenue streams.

¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. "Brand Soul" desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.