Resultados Editorial "G&D Media" en Marketing y ventas

In the book, you’ll explore ways to navigate the pressures and stressors faced by every sales professional.

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

The author has a talent for explaining the complicated and misunderstood field of network marketing in a way that even those new to the business as well as those who have been in it for years can benefit from. Phil understands that success in network marketing is a journey not a sprint. It is about developing leaders who in turn develop leaders. Finally, success in network marketing is about growing as a person and understanding what one must do to achieve their goals.

Pryor Learning, one of the nation’s leading training providers, has shaped the skills and careers of millions through their practical instruction that delivers results. Their new book, The First Ninety Days focuses on one essential moment of career growth: the transition from staff member to manager. Although the basic skills for succeeding in the workplace remain the same, others will be required, not only to cope with the added esponsibilities but to ensure continued career growth and personal satisfaction.