Resultados Editorial "Audible Studios" en Marketing y ventas

【「何者でもない自分」が最強の武器になる生き方】「やりたいこと」なんてなくていい。「相手がしてほしいこと」をしよう。ただし、とことん、徹底的に――。

初公開！ トップ企業の危機対策本部の舞台裏 コロナ禍でも「最速復活」できた理由とは？

「移動制限」「訪日客99.9％減」という危機から観光再生を目指すためのヒント＆事例が満載！地域を担う人、事業者、自治体などすべての関係者に読んでもらいたい1冊。

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

2020年1月、Amazonはアレクサとガソリンスタンドを交信するサービスのデモをテクノロジーの年次祭典CESで発表した。

今の日本に必要なのは、「テクノロジー」のイノベーションよりも、「社会の変え方」のイノベーションだ。

Hamein bhavishy kee us dastak ko sunana hoga, jo Network marketing ka aagaaj kar rahee hai. Badee-badee kampaniyaan ab apne aur apne upbhokta ke beech kisee prakaar ka vyavadhaan nahin chaahateen. Ve aaj chaahatee hain ki unse judkar jo laabh stockist, agent, distributor, wholesaler aur retailer kama rahe hain, vah laabh seedhe upbhokta ko mile.

□アマゾン、ツイッター、セールスフォース、マイクロソフト、SAPも実践! ■世界最先端! 勝てる営業組織の「持続可能な人材育成」の仕組み

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

永続的にものを売ることができる人は、自分のファンをつくれる人。すなわち「応援される人」である。

◆東大中退→年商10億円以上
異色の起業家が明かす金儲けの秘密！
「精神論・根性論ではなく、理論に基づいた金儲けの技術を伝えたい」

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.

テクノロジーの進化、社会の変容によって、時代遅れの「営業はもういらない」

Consider the $20 bill. It has no more value, as a simple slip of paper, than Monopoly money. Yet even children recognize that tearing one into small pieces is an act of inconceivable stupidity. What makes a $20 bill actually worth $20? In the third volume of his best-selling Naked series, Charles Wheelan uses this seemingly simple question to open the door to the surprisingly colorful world of money and banking.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.

「ついしたくなる」にはシカケがある。 スタンフォード大学の講義でも用いられている、日本発のフレームワーク、仕掛学【Shikakeology】

化粧品・健康食品の通販事業に携わる
経営者・マーケター必携!!

小売・メーカー・ECで今まさに起きているイノベーションを伝えつつ、「およそ5年後の近未来」を予測することが本書のテーマだ。