Resultados Editorial "Houndstooth Press" en Marketing y ventas

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

You don’t need better marketing. You need a better system. If you’re exhausted from chasing leads, paying for cold traffic, or refreshing your online funnel like it’s a slot machine, then this book is your wake-up call. Built to Serve flips the script on everything you’ve been told about...

Make pricing problems a thing of the past. You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you’re in the dark. Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven’t properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix Mörée shows founders, executives, and professionals like you how to unlock your product’s full potential.

With the first edition of Breaking Bad News, Jeff Hahn created an essential guide for surviving the first crucial hours of a reputation crisis. He synthesized thirty years of crisis communication experience into one model, helping brands navigate uncharted territory with tools proven to work whenever unexpected situations, malicious events, or head-scratching screw-ups threaten a reputation.

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.

Crypto, decentralized blockchains, NFTs, and the ownership economy of web3 hold the future of healthcare. Discover how the metaverse provides innovative business models that are poised to revolutionize the way society approaches health. Wealthcare envisions what healthcare and wellness may look like when accidental wellness is a thing of the past. As web3 technology reshapes finance, supply chain, social media, and other industries, Wealthcare presents a clear case for including healthcare privacy and innovation within this new reality.

A bootstrapped entrepreneur is someone willing to build what they have to, so they can then build what they want to. It’s a powerful mindset aimed at survival above all—even if you decide to go raise money. Bootstrappers are better equipped to work within their means, maintain control of their vision, and maximize their own shareholder value. In Be Your Own VC, serial entrepreneur and CEO James Benham shares ten business principles and the story of testing them over two decades.

Relentless change—and the constant chaos that surrounds it—makes life and business more challenging by the minute. How do you articulate your unique value in today’s super-competitive market? What does it take to build a personal brand and grow sales in an era of economic uncertainty? Does victory belong to those with the megaphone, or is there a better way? In The StorySeller Adventures, business coach, entrepreneur, and CEO Gibran Nicholas shares how StorySelling helps you stay focused, stand out among competitors, and grow your business.

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help eCommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.