Títulos en Comunicación empresarial

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

101 Great Answers to the Toughest Interview Questions is a manual that will help you home in on exactly what the interviewer is trying to learn...with each and every question he or she asks. If you've never done well on interviews, never even been on a job interview, or just want to make sure a lousy interview doesn't cost you a job you really want, Ron Fry will help you get that job - as he has helped literally millions of people nationwide and throughout the world.

The Etiquette Edge gives you a crash course on modern business manners. New advice explains how to navigate sticky situations at work, including digital interactions that are easy to misinterpret - and hard to mend. From interviewing etiquette and dress codes to working in close quarters and communicating upward, you'll master the essentials of making a great impression and building relationships.

Are you tired of getting outmaneuvered in business deals? Wish you could read your opponents like a seasoned poker player, knowing when to hold firm, bluff, or walk away? This book is your ultimate guide to mastering negotiation by applying the strategies of professional poker players.

Hvordan udøver du din indflydelse på en etisk forsvarlig måde, der plejer relationen frem for at destruere den? Hvordan får du din medarbejder til at følge strategien? Hvordan får du din kunde til at købe? Hvordan får du din kollega til at sige ja? Hvordan får du din teenager til at...

Nina Vinther Andersen trækker på årtiers videnskabelig forskning i neurovidenskab, adfærdsøkonomi, journalistisk metode, psykologi og den amerikanske tradition for storytelling, når hun i Kunsten at tale så alle lytter giver dig sandheden bag kunsten at blive en taler, som folk...

Believe is an essential guide for leaders aiming to drive lasting and meaningful change within their organizations. This book introduces a Mindset Framework that bridges the gap between individual beliefs, behaviors, and organizational outcomes. Through a rich blend of real-world examples, case...

Most partnerships do not fail in the market. They fail at the table where the founders first agreed to build together. The Partnership Trap is a sharp, practical, and deeply revealing audiobook for founders, co-founders, investors, family business owners, board members, and anyone building an...

Dizer "não" nunca foi tão libertador. Chega de engolir sapos. Chega de carregar culpas que não são suas. Chega de dizer "sim" quando tudo em você pede um "não". Em Como mandar à merda (de forma educada), fenômeno global que já teve os direitos de publicação vendidos para 30 países, a psicóloga e neurocientista Alba Cardalda desmonta crenças que aprisionam, revela como identificar manipulações e ensina estratégias para comunicar limites com firmeza, mas sem abrir mão da empatia. O resultado?

What if becoming more influential had less to do with being persuasive and more to do with being trusted? Influence shapes almost every part of life. It affects whether people listen to your ideas, trust your judgment, support your decisions, work with you, and remember what you say. Yet real influence is not about manipulation, pressure, or forcing people to agree. The Skill of Influence is a practical guide to earning trust, communicating with greater confidence, understanding what motivates people, and creating positive outcomes without compromising your integrity.

Comunicação é a ação de tornar comum uma ideia, um pensamento, uma atitude. Em teoria, parece simples. A prática, porém, chega repleta de mal-entendidos. O emissor diz algo e o interlocutor ouve outra coisa. Isso acontece de forma corriqueira, afinal, lidamos o tempo todo com pessoas diferentes de nós, com princípios, valores e propósitos distintos.

A transformative guide to building more fulfilling relationships with colleagues, friends, partners, and family, based on the landmark Interpersonal Dynamics (“Touchy-Feely”) course at Stanford’s Graduate School of Business “Carole Robin and David Bradford are masters at helping people...

Set yourself apart in the business world with these useful phrases, expressions and idioms. Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that's just to name a few of the situations that this business English book covers! Business Vocabulary in Use will help you improve your English quickly and easily.

Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.

#1 internationally bestselling author Thomas Erikson shows listeners how to identify and avoid the psychopaths around them. Charming, charismatic, and delightful or manipulative, self-serving, and cunning? Psychopaths are both and that’s exactly what makes them dangerous. Bestselling author of...

Qual será o segredo do sucesso em vendas? Se você for como a maioria dos líderes empresariais, dirá que é uma questão de relacionamento - e estará errado. Os melhores vendedores não se limitam a construir relacionamentos com seus clientes: eles os desafiam. A necessidade de compreender o...

This field guide is a flexible framework designed for B2B salespeople like you. Each chapter contains a secret and a challenge. Once understood, these secrets will give you insider knowledge to win more deals and influence critical stakeholders. And if you complete every challenge, you’ll be ready to crush your next negotiation.

Rendición de Cuentas Esencial te dará las estrategias necesarias para llevar la rendición de cuentas a tu lugar de trabajo y mantenerla como una ética clave; incluso si tu equipo trabaja a distancia o está repartido por todo el mundo. También aprenderás cómo enfrentarte a la falta de rendición de cuentas de las personas que te rodean y cómo puedes ayudar a los miembros de tu equipo a desarrollar su propio sentido de la responsabilidad.

*A Next Big Idea Club Must-Read of 2024* *Longlisted for the Non-Obvious Books Award, 2024* Ever wonder why the “loud” people at work get noticed, rewarded, and promoted? Do you worry that you need to be loud to succeed at work, too? When Jessica Chen entered the workforce, she felt like...

Have you ever thought to yourself how conversations are the connector between people? When relationships matter so too do conversations. This book will show you how to attract & engage others into meaningful dialogue so that the other person compels themself to take action that helps them get...