Títulos en Comunicación empresarial

“There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately...

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister...

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive. Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being...

101 Tough Conversations to Have with Employees provides guidance for managers on how to broach uncomfortable conversations across a wide range of issues. Inappropriate workplace conduct, lateness, sexually offensive behavior, productivity and communication issues . . . these are just a few of...

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presidents/managers, with a primary focus...

For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success. The world of sales can be tough, so it’s easy to get discouraged when the rejections...

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity...

In this book, authors Allan and Barbara Pease share techniques developed for success in sales and business. They teach the body language vocabulary through which success can be gained in almost any business venture. Body Language in the Work Place includes plenty of up-to-the-minute tips that will put you ahead of the game.

内容紹介

「交渉を制するものが人生を制する――」

世界の著名人が絶賛の一冊!

世界一のサクセスコーチと呼ばれるアンソニー・ロビンズ、
不動産投資のロバート・キヨサキ、マーケティングの天才ジェイ・エイブラハム、
販売心理学のブライアン・トレーシーなど、各分野で「世界一」と呼ばれるトップたちと一緒の舞台に立つ唯一の日本人、大森健巳。

著者の提唱する「バリュークリエイト交渉術」は、従来の交渉の概念を覆す、まったく新しいコミュニケーション法。

目次

"Chapter1 無敵の交渉人"
"Chapter2 なぜコミュニケーションがうまくいかないのか？"
"Chapter3 あなたの言う通りに相手が動く仕組み"
"Chapter4 「YES」を生み出す7つの道具"
> "Chapter5 どこでも使えるバリュークリエイト交渉術"
"Chapter6 「バリュークリエイト交渉術フレーム」
Epilogue コミュニケーションこそ最優先の課題
オーディオ版特典対談音声

オーディオブック特典として、「売れるまでの時間―39秒」
著者 遠藤K....

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Discover the "must-listen for every smart, capable woman who wants to succeed"-a guide on how to communicate with maximum impact in the workplace that's the new book in the New York Times bestselling Nice Girls Don't series (Anne Fisher, Fortune.com). How many times have you asked yourself why...

An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling...

Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

Mind mapping is getting more popular as the years go by. Compared to the traditional methods of brainstorming, studying and linear note taking, mind mapping is said to be 15%-20% more effective in enhancing memory and improving learning. Many people are also acknowledging that tasks become easier and complex problems are being solved faster when mind mapping is used.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

Imagine standing in front of a room full of strangers - and feeling absolutely at ease with yourself and in command of what you have to say. Yes, you can end your fear of public speaking, teaches Lee Glickstein, and become a powerfully effective speaker at the same time. In Be Heard Now!, you won't learn any mechanical techniques or oratorical tricks. What you will learn is how to stop "performing" to audiences and how to start connecting with them.

Gain the advantage in any verbal encounter by learning the secret language of covert communications. Shine socially, uncover opportunities, and be perceived as smarter, sharper, and savvier... using the nine "secret weapons" of the world's greatest communicators! The most powerful and influential people in the world all have one critical thing in common: effective communication.