Resultados Editorial "Ascent Audio" en Comunicación empresarial

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.

Negotiation-whether brokering a deal, mediating a dispute, or writing up a contract-is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

The HBR Guide to Leading Through Change provides the practical tips, research, stories, and advice you need to understand, communicate, and implement change effectively, no matter the size or scale of the challenge you're facing. You'll learn how to improve your odds of success; communicate a shared vision; keep going, even amid lags and setbacks; deal with naysayers and roadblocks; build trust and resilience on your team; and make a lasting impact.

In Difficult Conversations Don't Have to be Difficult, bestselling author Jon Gordon and veteran human resources professional and executive coach Amy P. Kelly deliver an inspiring new take on how to make tough workplace conversations an asset in building a stronger team and organization. The book, written as a business fable, follows Ruth, the CEO of a successful multinational company who has been instructed by her board to prepare her company for sale.

In this second edition of We Can't Talk about That at Work!, bestselling author Mary-Frances Winters and new coauthor Mareisha N. Reese of The Winters Group, Inc., provide fresh examples, updated research, and compelling insights. Featuring a new chapter on how two organizations have actualized the model for Bold, Inclusive Conversations as well as a discussion guide, this modern classic offers step-by-step guidance for conducting structured conversations around polarizing topics.

Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals.

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.

In this must-have money manual, personal finance expert Matt Schulz empowers you to ask forty-five fiscal questions in seven key areas of life: credit and debt, healthcare, housing, shopping, travel, work, and relationships. The questions feature decision trees, success stories, potential risks, and other practical tools that skillfully guide you through the pros and cons and explain the relevant data. Every request also comes with an easy-to-follow, fill-in-the-blank script.

With input from over twenty experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to set and communicate your meeting's purpose; invite the right people; prepare an achievable agenda; moderate a lively conversation; regain control of a wayward meeting; and ensure follow-through without babysitting or haranguing.

Bestselling authors and international speakers Jeremie Kubicek and Steve Cockram share their simple but powerful strategies for boosting your emotional intelligence and elevating your interpersonal communication skills. Step by step, you will learn to integrate Care, Celebration, Collaboration, Critique, and Clarification into your communication toolbox. Using one of these 5 Cs, you can verbally ask someone to respond in the way that you most want, and as a result, facilitate a successful interaction.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Tap into the wisdom of experts to learn what every engineering manager should know. With ninety-seven short and extremely useful tips for engineering managers, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your management skills through sound advice.

In The Adventure of Sustainable Performance, the authors share their many years of experience serving clients and driving performance as the world transitions to a net zero carbon future. A future that uses resources sustainably and that seeks social justice. Perfect for executives, managers, directors, and other business leaders, The Adventure of Sustainable Performance is an actionable guidebook for the implementation of value-add sustainability programs.

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

Working remotely gives you flexibility and independence. But it can pose challenges when you need to team up with colleagues or coworkers. Virtual Collaboration covers the basics of working productively—and collaboratively—from anywhere.

From crackly conference lines to pixelated video, virtual meetings can be problematic. But you can host a productive conversation in which everyone participates.

Leading any team involves managing people, technical oversight, and project administration, but leaders of virtual teams perform these functions from afar. Leading Virtual Teams walks you through the basics of: Connecting your people to each other—and to the team's mission, Surmounting language, distance, and technology barriers, and Identifying and using the right communication channels.

The pandemic, and the resultant ever-evolving landscape of hybrid work, highlighted that we're asking more of our mid-level managers than ever. You balance leading your team with maintaining your high-level individual performance. You provide feedback and coaching, support your people through tough times, field requests large and small, and communicate in every direction. Mid-level managers are the key to managing a hybrid workforce, leading innovation, managing talent, and helping your organization—and its people—adapt to our changing world.

Want to know how to speak up instead of shut down, face challenges head-on instead of run the other way, and keep your cool even when others don't? Talking on Eggshells shows you how. This inspiring book shares everyday character-building situations and offers examples of what to say and not to say so you'll never be tongue-tied or tongue-twisted again.