Títulos en Comunicación empresarial

El motor actual de las transformaciones históricas mundiales, viene dado principal e indiscutiblemente, por las empresas. Este factor las sumerge en una situación paradójica en la que tienen que liderar la construcción del futuro a la vez que su propia transformación. Entre los múltiples...

“A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven Pinker In a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for...

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report...pretty much all communication. There is no other audiobook on the ABT framework. There is no other analytical model for narrative structure like the ABT framework. This is a new and unique resource.

Para crear o modificar una imagen pública se necesita algo más que corazonadas...¡Se necesita saber! Este libro le ayudará a: Conocer la percepción que los demás tienen de usted, Descubrir su esencia y respetarla, Hacer de su realidad una buena historia que contar, Influir en los demás para que lo apoyen, Construir una buena reputación, Aplicar la Imagología para triunfar en la política, los negocios... y la vida misma.

كارول كينزي جومان استطاعت الجمع بين أحدث الأبحاث وخبرتها التي استمرت لمدة خمسة وعشرين عامًا كاستشارية ومدربة ومعالجة في هذا الكتاب ذي الموضوعات الخفيفة والعملية في الوقت ذاته، وذلك من أجل فهم ما الذي تقوله أنت ومن تعمل معهم من خلال الحوارات الصامتة. وهناك عدد من الرسوم الكاريكاتورية والصور الفوتوغرافية والحكايات المسلية وعشرات النماذج من التدريبات السهلة والتعليمية التي تساعد القارئ على اكتساب المزيد من التحكم في الانطباعات التي يتركها على الآخرين من خلال لغة الجسد ومن ثم يستطيع أن يرسم صورة أكثر دقة وإقناعًا لشخصيته الحقيقية بالنسبة لزملائه وعملائه وشركائه في العمل.

The Personal Branding Playbook shows you how to craft your story; design your personal brand strategy; share your story with the world online; build a community of loyal fans, not followers; drive inbound leads, opportunities, and introductions; and position yourself as the option, not just an option in your market.

In Polite, Louise shows how the unseen science of politeness governs everything we do, from what we say to how we act, and reveals how a better understanding of the rules and norms of politeness can help us in all aspects of our work, leisure and home lives. And, in doing so, she answers the age-old question... are politeness standards really declining?

In this empowering audiobook, you'll embark on a transformative journey towards becoming a charismatic conversationalist. Whether you're in a professional setting, social gathering, or casual encounter, this guide will equip you with the tools and techniques to speak with impact and captivate your audience. Through insightful strategies and practical exercises, you'll learn how to overcome social anxiety, banish self-doubt, and project unwavering confidence.

人に興味を持たない方が仕事も人生もうまくいく！　AI時代の割り切り型コミュニケーション▼あなたは職場の「人間関係」に疲れていませんか？

“Neil Irwin has written a wonderful, fascinating narrative of our fast-changing world, filled with erudite analysis and practical advice...This is a map to the modern economy—and a lodestar for navigating your career.” — Charles Duhigg, bestselling author of The Power of Habit and...

In The Leap, bestselling author Ulrich Boser shows how the emerging research on trust can improve our lives, rebuild our economy, and strengthen society. As part of this engaging and deeply reported narrative, Boser visits a radio soap opera in Rwanda that aims to restore the country’s broken trust, profiles the man who brought honesty to one of the most corrupt cities in Latin America, and explains how a college dropout managed to con his way into American high society.

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again...

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools draw from a unique blend of sources.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take...

Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises.

You’ve built a strong team. You’ve invested in top talent. So why does it still feel like everything’s at risk? Hard to Handle: A High Performer Paradox dives into the unseen challenges that even the best organizations face—the slow erosion of trust, morale, and results caused by brilliant employees who struggle with leadership.