Títulos en Previsión y planificación estratégica

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.

Brought to you by Penguin. It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom...

द आर्ट ऑफ वॉर या पुस्तकाचा अभ्यास फक्त केवळ युध्दातले नेतेच करतात असे नाही; तर चीन, जपान, रशिया, व्हिएतनाम आणि...

सध्या खरोखऱच जैविक युध्द चालू आहे का? महामारीनंतर येणा-या महामंदीला टाळण्यासाठी बारताने काय केले पाहिजे...

बिज़नेस की रणनीति बनाने से बहुत लाभ होता है। इसकी बदौलत आपकी प्राथमिकताएँ पूरी तरह स्पष्ट हो जाती हैं, आप अपने...

Lead Whole was written to challenge the way leaders see themselves, their teams, and their organizations. Too often, leadership is reduced to strategy decks, profit margins, and quick fixes, yet true success is always rooted in people. This book equips leaders with a blueprint to build sustainable cultures where innovation thrives, teams feel valued, and organizations leave a meaningful impact.

With the introduction of the EU AI Act, Artificial Intelligence has moved from a "digital playground" to a strictly regulated corporate environment. This audiobook is designed for busy professionals who need to understand the essentials without getting lost in legal jargon. It bridges the gap between technical possibility and legal necessity. Don't just react to the law—lead it. Equip yourself with the knowledge to manage AI responsibly, ethically, and profitably.

Brought to you by Penguin. From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and...

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. 

What began as a series of letters from a father to his son became a lifelong lesson in ethical leadership, purpose, and living with intention. The Leadership Harvest is both a heartfelt tribute and a practical guide for leaders who want to cultivate strong workplace relationships, lead with integrity, and build teams rooted in shared core values.

In Life Lessons From a Serial Entrepreneur: Ideas That Can Change Your Life, successful, seasoned entrepreneur Carl Wolf distills decades of real-world experience—filled with triumphs, failures, and powerful awakenings—into practical insights you can apply today. This audiobook isn’t just about business; it’s about mastering life through the entrepreneurial mindset.

Your company is sitting on untapped wealth—and you may not even see it. Every day, privately owned and middle-market businesses unknowingly leave millions on the table. Why? Because they’re so close to their operations, they can’t see the hidden value ready to be unlocked. In Shocking Profit: Cash In on Your Company’s Hidden Value, Grow Leaders, and Spark a Transformation That Changes Everything, Tim Van Mieghem hands you the proven tools top private equity firms use to reveal blind spots and capture hidden profit—without buying new equipment, hiring more people, or spending big.

Innovation doesn't just happen. You need to lead it. Discover the three critical roles leaders must play in driving—and scaling—innovation. Constant tech disruption. Unrelenting economic volatility. Radically shifting demographics and work norms. More than ever, we need to innovate amid...

Un ex ingeniero espacial revela los hábitos, las ideas y las estrategias que te permitirán convertir lo aparentemente imposible en posible. La ciencia espacial suele considerarse el logro culminante de la tecnología. Pero no lo es. Es más bien la culminación de un determinado enfoque, una forma de imaginar lo inimaginable y de resolver lo irresoluble.

A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Brought to you by Penguin. THE HUGE INTERNATIONAL BESTSELLER A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a...

¿Cómo puede ser exitoso (y sobrevivir) el jefe de una organización criminal que se está iniciando en el multimillonario negocio de los estupefacientes? Aprendiendo de los mejores, por supuesto. Desde la creación del valor de marca hasta poner a punto el servicio al cliente, las personas encargadas de administrar los cárteles de drogas han estudiado atentamente las tácticas y estrategias de corporaciones como Walmart, McDonald's y Coca-Cola.