Títulos en Previsión y planificación estratégica

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Hay innovaciones, ideas e inventos que permiten curar el cáncer. Otras nos permiten llegar a nuestros destinos de vacaciones mucho más deprisa. Son divertidas. Generan dinero. Y, por descontado, los inventos tienen éxito porque resuelven un problema que alguien, en algún lugar, quiere resolver. El arado, por ejemplo, tuvo éxito porque ayudó a los agricultores a producir más comida con menos esfuerzo.

Let’s face it: sustained business growth doesn’t just happen. Growth must be planned for and executed, cultivated from a strategic standpoint and applied tactically at the front line, led by the right people, and focused on the right objectives. The Growth Advantage provides a blueprint for sustained and profitable growth for any business. It is designed to help companies build the ultimate competitive edge.

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win. Jonathan Brill - a renowned expert on resilient growth and decision-making under uncertainty - shows you how to prepare your business to survive and thrive through the most radical upheavals.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

Una guía fundamental para quienes desean mejorar sus habilidades profesionales de ventas, por el gurú de las ventas en la India. La guía clave para desarrollar tus habilidades como vendedor competitivo y construir una carrera de éxito. Pranab Bhalla, el gurú de las ventas en la India, nos enseña que un vendedor sólo necesita mejorar sus pilares individuales, fortalecer su atrevimiento y creer que su producto es el mejor.

Leigh Gallagher, editora de Fortune, explora el éxito de Airbnb junto con el lado más polémico de su historia: los reguladores quieren frenar su rápida expansión, los líderes de la industria hotelera luchan contra la ruptura que les causó, y tanto los residentes como los clientes enfrentan las consecuencias involuntarias de la apertura de viviendas privadas para el consumo público.

Covid. Aprile, il mese del giudizio: Vaccini, un aprile a rilento: si allontana l'obiettivo di 500 mila al giorno, di Tommaso Ciriaco, Fabio Tonacci; La pandemia e il bisogno di ritrovare la speranza, di Michela Marzano; Covid, il Paese provato dal virus chiede iniezioni per tutti e il passaporto europeo, di Ilvo Diamanti; Vaccini, aprile è il mese del giudizio, di Stefano Cappellini; Vaccini, il governo in pressing sulle Regioni. In arrivo altre 1,5 milioni di dosi Pfizer, di Tommaso Ciriaco; Ristoranti a pranzo non prima del 26. I paletti del governo per le riaperture.

A lo largo de su carrera profesional, Mario Borghino ha enseñado a los ejecutivos y emprendedores a enfrentar los cambios y a tomar decisiones con cierto nivel de incertidumbre, teniendo en cuenta que un plan B siempre es necesario por si falla el original. Pero esta vez, tras la aparición del virus conocido como SARS-CoV-2, la incertidumbre se ha vuelto extraordinaria y el nivel de volatilidad es tal que es necesario repensar por completo los modelos estratégicos tradicionales y revisar cuáles ideas nos pueden ayudar a controlar lo incontrolable.

The only thing you can rely on in today’s workplace is uncertainty. Between mergers and acquisitions, layoffs and team shuffles, pandemics and recessions, only the nimble survive. Change on the Run is your secret weapon to navigating it all. Change on the Run provides a laser-focused guide to navigating your way through disruption, without any time-consuming fluff or theory. Change-management expert Phil Buckley gives you 44 tried-and-true survival strategies for responding to transitions and disruptions as quickly as possible.

This book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance.

Leading organizations worldwide are evolving from the idea of employee engagement to that of organizational alignment. More important in today’s virtual work environment, The Art of Alignment provides a road map to creating alignment to your mission and vision to distributed teams. The Art of Alignment takes a data-driven approach to organizational alignment. When executives add purpose to engagement, coupled with measurement, your organization will experience market-leading performance.

Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. 

The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.

Gods of the Valley downs the businesses and big problems with Google, Amazon, Facebook, and Apple, examining upcoming market trends and potential disruptions that impact today’s tech giants and rating the businesses accordingly.

Personlig gennemslagskraft - defineret som evnen til at brænde igennem over for andre mennesker - er i stigende grad en efterspurgt kompetence hos ledere og medarbejdere. Med udgangspunkt i mange års erfaringer som kommunikationsrådgiver, tv-journalist og efterspurgt foredragsholder og underviser giver Jesper Klit i denne nye, reviderede udgave af bestselleren "Personlig gennemslagskraft" en lang række værktøjer, metoder og indsigter til at udvikle læserens personlige gennemslagskraft.

Penguin presents the audiobook edition of Tim Cook written by Leander Kahney, read by Jonathan Cowley. The first biography of Apple's CEO, Tim Cook 'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street Journal In 2011, Tim Cook took on an impossible task -...

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain.  

Viele Marken überleben das Unternehmen, das sie groß gemacht hat. Denn nur wenige Chefs wissen, wie sie mit ihrer Marke das Überleben der Firma sichern. Ist die Marke stark und ein Prestigeobjekt, dann profitiert das Unternehmen. Gerät das Unternehmen in Schieflage, kann dieselbe Marke schnell zum Symbol des Niedergangs werden. Aber nur wenn man ihre Stärke nicht zu nutzen weiß! Interimsmanager Jörg Bürkle zeigt anhand zahlreicher Beispiele - von Weinvertrieb bis Maschinenbau -, wie Unternehmenslenker die Kraft der Marke nutzen, um die gesamte Firma wieder ins Lot zu bringen.