Títulos en Previsión y planificación estratégica

"Книга пяти колец" занимает первое место во многих библиографиях по искусству фехтования и стратегии, потому что изложенные в ней принципы относятся одновременно к одиночному поединку и сражению армий. Это руководство для тех, кто желает изучать стратегию. Сам Миямото Мусаси стал мастером многих искусств и ремесел.

Win Fast is both the success book for our times, and for those who have no time, perfect for fans of Atomic Habits. We are all crazily busy. Yet many of us know that we still need to take the time to learn how to get better. Better at productivity. Better at achievement. Better at running our...

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

The Art of War is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician. The text is composed of 13 chapters, each devoted to one aspect of warfare. It is commonly considered to be the definitive work on military strategy and tactics of its time. It has been the most famous and influential of China's Seven Military Classics, and "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name."

New York Times bestseller! Legendary investment guru Ric Edelman offers a prescient personal finance guide on how technology and science is reshaping the way we save, invest, and plan for the future. In The Truth About Your Future, award-winning financial advisor Ric Edelman reveals how...

In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results).

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

This short, practical book includes case studies, examples, and practical guidance to help you get started on your own OKR journey.Written by Natalija Hellesoe and Sonja Mewes, who bring their extensive experience working OKRs in companies of all sizes. Natalija and Sonja are trainers, coaches, and change agents. They work with companies at different stages of the their OKR journeys - from first know-how workshops to OKR practitioner coaching and organizational development.

Brought to you by Penguin. It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom...

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing...

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging...

A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the...

Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries or relegated to a specific job role. But, as Tamara discovered in her 25 years of work and research, everybody has the capacity to innovate. It's a person's unique innovation style, which can be assessed and channelled, that can transform inertia into innovation.

La stratégie d'entreprise, c'est le domaine où le droit à l'erreur coûte cher. Si cher même que l'entreprise peut en mourir. L'excellence dans l'action n'est pas un gage de succès si cette action s'engage dans une mauvaise direction. Agir et penser l'action sont deux temps différents. Ce livre audio propose une méthode de raisonnement générique pour penser l'action. Le plus difficile en stratégie est de penser simplement ce qui justement ne nous paraît pas simple.

La stratégie est le nœud de toutes les décisions et la matrice de la plupart des tragédies. En matière de stratégie, c'est avec le monde parfois indocile que la pensée ferraille, sans cesse blessée par la résistance du réel à l'idée. D'origine militaire, irriguant la politique puis l'économie et les affaires, la stratégie a une histoire qui danse avec l'Histoire. Laissez-vous guider à travers cette fresque percutante, de Sun Tzu à Clausewitz pour les champs de bataille - option plein air - et de Michael Steve Jobs pour l'univers économique - option business.

"Si tu veux courir, cours un kilomètre. Si tu veux changer ta vie, cours un marathon", disait le champion tchèque Emil Zatopek. C'est dire que l'international pour une entreprise n'est ni une mode ni une martingale stratégique mais un parcours exigeant qui s'inscrit dans la durée et la cohérence entre les moyens et les fins. Certes le temps ne respecte que ce que l'on fait avec lui, il respecte surtout ce que l’on fait de façon cohérente. Jacques Lesieur, expert de l’international présente chaque condition qui mène à la ligne d'arrivée.

Comment définir une stratégie en étant factuel, cohérent et en gardant une juste distance par rapports aux croyances ? En éclairant de façon précise les principaux concepts de la stratégie - effet d'échelle, différenciation, rapports de forces, etc. - les douze modules de "Stratégie sans complexes" vous permettront de poser clairement les bonnes questions de la stratégie, d'y répondre factuellement et de déduire des réponses les principales lignes stratégiques à suivre.