Títulos en Previsión y planificación estratégica

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling...

Following his first two ground-breaking books, What’s Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing - HINDsight, PLAINsight, INsight and FOREsight - we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives listeners the opportunity to peer into what that future could be and ask the types of questions that will allow us to embrace it with optimism.

This book guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a...

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.

Even with the economy feeling a little bit better, there is a real fear that markets will stay down and things won't ever get back to normal. But a few brave voices say that this attitude is just too pessimistic.Capitalism has not failed. And it's not time to just give up - on free markets or a better tomorrow. History shows that every time the economy was thought to be done, worn out, finished, it bounced back. The economy is not as fragile as the pessimists think. In fact, things are already improving.

Your business might be humming along fine, or it might be struggling to stay afloat. Either way, you know that your company has a lot more potential than the results show. What if you had a quick, effective way to ramp up productivity, morale, and your bottom line - a process you could begin right now, a strategy that would immediately start to improve broken functions without disrupting the parts of your business that don't need fixing?

America is at a crossroads. The global economic downturn that began in 2008 has laid bare the structural weakness of our economy, putting the country through its most severe test since the Great Depression. Yet our political and business leaders have failed to prepare us because they are in the grip of a set of “dead ideas” about how a modern economy should work. Miller shows how today’s financial crisis has finally stripped these dead ideas of their power, offering hope for a durable recovery.

Il destinatario di quest'opera è il combattente ideale, che applica la saggezza alla propria sfera d'azione e il cui obiettivo è ottenere il massimo risultato con il minimo dispendio di energie. Un'impresa, qualunque essa sia, richiede sempre la massima attenzione e abilità: basta trascurare un aspetto, uno solo, e la vittoria può sfuggire di mano e arridere all’avversario. Spesso le vittorie anche apparentemente più incredibili sono frutto di strategia, non di fortuna. Il vero stratega dà battaglia solo quando non può farne a meno. Lo stratega impara prima di tutto a lottare contro se stesso senza essere sconfitto: solo dopo potrà sfidare gli altri.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

With vast experience in lecturing on Indian philosophy and leadership at international conferences and universities, Harsh Verma provides an enlightening account of the leadership skills that we can learn from one of the most popular Hindu deities.

For thousands of years, the Bhagavad Gita has inspired millions of saints, leaders, scientists, philosophers and ordinary people around the world. In this quick read, Vimla Patil draws valuable success mantras from the philosophical text that are sure to take your life to the next level.

Indian Innovators traces the journey of 20 dynamic individuals who have created cutting-edge products with global mass appeal. Each innovator comes from a diverse background - from those who hold PhDs to those who have had no formal education! Despite this difference, what unites them are their passion for innovation, the grit with which they have fought adversities and their vision for a better world.

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Strategy-to-performance gaps foster a culture of under-performance. Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled. This book shows how to overcome such failings and implement strategy effectively.

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.