Títulos en Previsión y planificación estratégica

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

Traditionally, leadership has been equated with vision. We look to leaders in business and government to have the genius to know the future and lead the rest of us to where that vision becomes a reality. We look for goals to beckon us and rely on strategic plans to guide us, all the while...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and...

Should your company pursue global expansion or mine local opportunities? Take risks to grow dramatically or protect your current stability? Seek to maximize sales or the bottom line? We're so often faced with apparent paradoxes: continuity and change, conservatism and progressiveness, predictability and chaos. In business, inherent tensions are mistakenly viewed as problems to be resolved once the "correct" answer is found. But when we consider only one direction - either A or B - we only see part of the picture.

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on low-impact work. Startups build products that nobody wants. Organizations implement “solutions” that somehow make things worse, not better. Everywhere you look, the waste is staggering. 

Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur - the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.

Brought to you by Penguin. A STORY OF HOPE, PERSEVERANCE AND RESILIENCE IN THE MIDST OF WAR Louai Al Roumani was head of finance and planning at one of the largest banks in Syria, when the war broke out in 2011. In Lessons from a Warzone, Al Roumani shares his very personal account of coping...

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

Strategies are important. They help us know what we are working on, why we are working on it, and most importantly, how. The problem is, not all strategies are effective. Author and Humanist Jennifer Hancock will teach you several steps to ensure that your strategy is reality-based. This audiobook will help you learn how to answer the three most important questions for any strategy. What is your real problem? What is really causing it? And what will really work to solve it?

The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization.

This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs. From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and...

What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending...

"Bold, provocative...illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.” —ADAM GRANT The world is changing drastically before our eyes—will you be prepared for what comes next? A groundbreaking analysis from one...

Now available in paperback, from the bestselling author of The Great Depression Ahead, a book that continues to show readers how to weather the storm in these tough economic times by cautioning against the misguided beliefs that lead to bad investment decisions. With incisive critical ana lysis...

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.

Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward. Yet managing a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.

Knowing the concepts of management accounting can have a very positive impact on your business. Through management accounting, you can create forecasts for the future, make smart buying decisions, analyze the rate of return on an investment and much more. Management accountants do a lot when it comes to the management aspect of running a business. Perhaps you are a management accountant, thinking of becoming one, or will be hiring someone who is proficient in the field. If so, this book is for you.