Títulos en Previsión y planificación estratégica

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex, and pressing problems. Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Two-thirds of executives say their organizations don't have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors.

In the groundbreaking new book Accelerate (XLR8), leadership, change-management expert, and best-selling author John Kotter provides a fascinating answer - and a powerful new framework for competing and winning in a world of constant turbulence and disruption. Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight accelerators that drive it, and how leaders must create urgency in others through role modeling.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Protect your assets from attack! LLCs and LP offer benefits-and pitfall. Learn how to do it right. How to Use Limited Liability Companies and Limited Partnerships clearly explains the key asset protection strategies available to entrepreneurs and real estate investors using the right entities...

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

The most powerful weapon in business today is the alliance between the mathematical smarts of machines and the imaginative human intellect of great leaders. Together they make the mathematical corporation, the business model of the future. We are at a once-in-a-decade breaking point similar to...

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

Write a killer CV and land your dream job. It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed - chairman of REED, Britain’s largest recruitment company - offers invaluable and specific advice on what employers want to see in the CVs they receive and how you can stand out from the crowd.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

For many organizations, the word strategy conjures up endless ideas, concepts, and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making, and hampers the quality of the decisions that finally emerge.

Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than 50 detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, tell how companies can move beyond incremental change to transform the business where the greatest value is generated - at its core.

The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdom - not just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better.

Life is not exactly a bed of roses for most innovation leaders and intrapreneurs - those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo.

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.

In Performance Dashboards (Second Edition), author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important for measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence professionals, Eckerson interviewed dozens of organizations that have built various types of performance dashboards in different industries and lines of business.

If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.