Títulos en Previsión y planificación estratégica

Win Fast is both the success book for our times, and for those who have no time, perfect for fans of Atomic Habits. We are all crazily busy. Yet many of us know that we still need to take the time to learn how to get better. Better at productivity. Better at achievement. Better at running our...

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

The Art of War is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician. The text is composed of 13 chapters, each devoted to one aspect of warfare. It is commonly considered to be the definitive work on military strategy and tactics of its time. It has been the most famous and influential of China's Seven Military Classics, and "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name."

New York Times bestseller! Legendary investment guru Ric Edelman offers a prescient personal finance guide on how technology and science is reshaping the way we save, invest, and plan for the future. In The Truth About Your Future, award-winning financial advisor Ric Edelman reveals how...

In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results).

One of the Best Books of 2020 — Financial Times One of the "Most 2020 Books of 2020" — Washington Post One of the Best Science Books of 2020 — The Times of London One of the Best Science Books of 2020 — The Guardian From ideas and infections to financial crises and fake news, an "utterly...

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

This short, practical book includes case studies, examples, and practical guidance to help you get started on your own OKR journey.Written by Natalija Hellesoe and Sonja Mewes, who bring their extensive experience working OKRs in companies of all sizes. Natalija and Sonja are trainers, coaches, and change agents. They work with companies at different stages of the their OKR journeys - from first know-how workshops to OKR practitioner coaching and organizational development.

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.

Creativity, new ideas, innovation - in any age they are keys to success. Yet, as Stanford Professor Robert Sutton explains, the standard rules of business behaviour and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instil a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight and pay them to defy convention and undermine the prevailing culture.

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary. 

A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the...

You are a vital part of more complex systems like your country, the economy, or the world; learn about their changing nature and find optimal solutions to problems related to them. The Elements of Thinking in Systems focuses on the nine fundamental system archetypes; our mental models related to them and the step-by-step implication methods to fix them. Learn to use systems archetypes to solve your problems at work, in your business, in your relationship, and social connections.

Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries or relegated to a specific job role. But, as Tamara discovered in her 25 years of work and research, everybody has the capacity to innovate. It's a person's unique innovation style, which can be assessed and channelled, that can transform inertia into innovation.

La stratégie d'entreprise, c'est le domaine où le droit à l'erreur coûte cher. Si cher même que l'entreprise peut en mourir. L'excellence dans l'action n'est pas un gage de succès si cette action s'engage dans une mauvaise direction. Agir et penser l'action sont deux temps différents. Ce livre audio propose une méthode de raisonnement générique pour penser l'action. Le plus difficile en stratégie est de penser simplement ce qui justement ne nous paraît pas simple.

La stratégie est le nœud de toutes les décisions et la matrice de la plupart des tragédies. En matière de stratégie, c'est avec le monde parfois indocile que la pensée ferraille, sans cesse blessée par la résistance du réel à l'idée. D'origine militaire, irriguant la politique puis l'économie et les affaires, la stratégie a une histoire qui danse avec l'Histoire. Laissez-vous guider à travers cette fresque percutante, de Sun Tzu à Clausewitz pour les champs de bataille - option plein air - et de Michael Steve Jobs pour l'univers économique - option business.

Arbeiten Sie planlos oder mit Businessplan? Mit einem Businessplan ist der Erfolg Ihres Unternehmens fast garantiert. Die meisten KMUs arbeiten leider relativ planlos. Ein Businessplan wird höchstens mal bei einer Finanzierung für eine Bank angefertigt. Und dann verschwindet er in irgendeiner Schublade. Allerdings bietet gerade der Businessplan die Garantie, dass Sie mit Ihrem Unternehmen Erfolg haben werden.

In the first book of its kind, an acclaimed futurist gives readers the tools they need to envision and create the future they want. If you’re like most people, thinking about tomorrow makes you anxious. You may have dreams of what you want to do or where you want to be in the next few months...

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.