Títulos en Previsión y planificación estratégica

Hay innovaciones, ideas e inventos que permiten curar el cáncer. Otras nos permiten llegar a nuestros destinos de vacaciones mucho más deprisa. Son divertidas. Generan dinero. Y, por descontado, los inventos tienen éxito porque resuelven un problema que alguien, en algún lugar, quiere resolver. El arado, por ejemplo, tuvo éxito porque ayudó a los agricultores a producir más comida con menos esfuerzo.

Hay negocios inmunes a las crisis: los que se adaptan y cambian las reglas de juego. Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que de termina su inmunidad o vulnerabilidad. No somos víctimas de lo que nos pasa, sino artífices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial la que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empeñar la empresa siguen adelante sin comprometer el futuro.

Una guía fundamental para quienes desean mejorar sus habilidades profesionales de ventas, por el gurú de las ventas en la India. La guía clave para desarrollar tus habilidades como vendedor competitivo y construir una carrera de éxito. Pranab Bhalla, el gurú de las ventas en la India, nos enseña que un vendedor sólo necesita mejorar sus pilares individuales, fortalecer su atrevimiento y creer que su producto es el mejor.

Leigh Gallagher, editora de Fortune, explora el éxito de Airbnb junto con el lado más polémico de su historia: los reguladores quieren frenar su rápida expansión, los líderes de la industria hotelera luchan contra la ruptura que les causó, y tanto los residentes como los clientes enfrentan las consecuencias involuntarias de la apertura de viviendas privadas para el consumo público.

A lo largo de su carrera profesional, Mario Borghino ha enseñado a los ejecutivos y emprendedores a enfrentar los cambios y a tomar decisiones con cierto nivel de incertidumbre, teniendo en cuenta que un plan B siempre es necesario por si falla el original. Pero esta vez, tras la aparición del virus conocido como SARS-CoV-2, la incertidumbre se ha vuelto extraordinaria y el nivel de volatilidad es tal que es necesario repensar por completo los modelos estratégicos tradicionales y revisar cuáles ideas nos pueden ayudar a controlar lo incontrolable.

AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.

Tom Howard’s book is a step-by-step explanation of how you close the deal. Tell people how great your company is, not how big your ego is, about making the tough decisions. He chose going into the blue collar trades as a way to make his millions. You have everything to gain by learning from a master. He explains his mistakes as well as his successes, the critical importance of sales plans, empowering your employees, branding

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

In Humanocracy, Gary Hamel and Michele Zanini make a passionate, data-driven argument for uninstalling bureaucracy and reinventing management as we know it. In this extensively updated and expanded edition, listeners will find new and compelling case studies, the latest research findings, and a wealth of fresh and provocative insights.

Are you winning the battle but losing the war? Every leader has to deliver the goods - make budget, meet deadlines, and deftly manage people - to provide the inspirational fuel that keeps their business running day-in and day-out. But therein lies the danger of winning today's battle and losing the war - that is the long game of creating sustainable value in a volatile, uncertain world that is becoming ever-more complex and ambiguous.

In Clarity of Thought: Thinking Clearly About Leadership, Strategy, and Systems, Dr. Tadé Ayeni cuts through the clutter to deliver a practical, powerful guide for leaders who want to think better, decide smarter, and lead with deeper impact. Drawing on research, real-world examples, and timeless principles, Dr. Ayeni shows leaders how to move beyond surface-level fixes—and build organizations that think, move, and win with purpose.

A new and innovative approach to time management and productivity. By teaching us to do less and achieve more instead of always doing more, this book is a game changer. With practical tips for everyone, this book is a "masterclass in regaining clarity and focus". By fearlessly tackling what she calls the seven “Hidden Thieves of Time”, Maas teaches us how to regain control of our time and our work life balance.

كتاب خرافات الاستراتيجية هو النتاج النهائي لعشر سنوات من العمل. على عكس العديد من كتب الاستراتيجية الأخرى، فهو لا يعكس آراء أو معتقدات لا أساس لها من الصحة. بدلًا من ذلك، فهو يرتكز على نتائج (أفضل) الأبحاث. لقد تم تأليفه بناءً على أكثر من 150 مقالة وكتابًا أكاديميًا، تم تقليصها من القائمة الأصلية التي يبلغ طولها 10 أضعاف ذلك.

This powerful volume brings together five full-length manuscripts in one, each featuring 100 proven techniques or tools.

In today’s dynamic business environment, even the most ambitious strategies can falter without one critical element: alignment and execution anchored to a compelling vision and purpose. "Align & Execute" delivers a practical roadmap for business leaders striving to bridge the gap between vision and execution to achieve sustainable success.

The status quo is dead, and it’s costing you more than you know. In today’s business environment, indecision is the most expensive choice you can make. While your teams debate, your competitors are executing. While you gather input the old way, they’re innovating at speed. While you’re stuck in cycles of consultant-driven discovery and bureaucratic meetings, customers are walking out the door, and not coming back. This book is your blueprint to break free.

Success doesn’t happen by chance, it happens by design. This book gives you 100 powerful strategies to help you think ahead, outmaneuver challenges, and build lasting competitive advantages. Blending timeless strategic principles with insights from game theory, this high-impact guide delivers practical tools for winning in business, leadership, and life.

Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann shows how visionary companies are capitalizing on gaming's unstoppable rise.

This book isn’t really about the rare, fire-breathing tyrants — it’s about the everyday leaders who, despite their best intentions, make life miserable for their teams.

If toxic office politics are draining your energy, leadership futurist Zoë Routh hands you the playbook to win—without losing your integrity.