Títulos en Previsión y planificación estratégica

Fenómenos como la globalización, los movimientos demográficos incluso, el cambio climático tienen una influencia en la economía global, plantean incertidumbres de cara al futuro y requieren empezar su abordaje desde hoy. Frente a los índices cortoplacistas a los que prestamos atención, debemos dirigir la mirada a los cambios estructurales que tendrán un impacto global y que condicionarán la economía en el largo plazo.

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.

The purpose of strategic planning is to set the overall long-term aim of a firm in a direction that allows it to compete and grow. Strategic planning is an old concept, with many variations of models and processes. Leaders have used many of these models and processes for years, and still, some leaders fail to effectively apply them. This is often due to the difficulty in applying the models and the lack of explanation for the significant relevance of the processes, including the tools used in each phase.

Heat waves, flooding, extreme storms, harsh winters. The effects of climate change are only getting worse. How can you ensure your organization is taking the right steps to mitigate this threat - and what can you, as an individual, do to help? These articles by experts and researchers will help you understand how climate change is affecting the future of business.  

Do you want to grow your business? Have you struggled to realize the desired outcomes of your strategy? Do you feel that you’re making all the right business moves but are still coming up short? In Outsizing, author Steve Coughran assembles decades of research, hundreds of interviews, and multi-industry consulting experience to identify the strategic factors that dictate the difference between exorbitant success and bankruptcy. This helpful guidebook walks you through crafting and implementing proven strategies to outgrow your limitations to achieve extraordinary results.

Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage.

Better executive health drives business performance and a stronger society. For the experienced manager as well as manager in training, business school professor, and executive coach; Steven P. MacGregor helps you leverage this truth in your life and your business. MacGregor shares breakthrough insights and techniques he's honed through seven years of pioneering the world-renowned Sustaining Executive Performance (SEP) program and working with thousands of top executives worldwide.

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated and strategic. Thomas Edison believed, 'I have not failed. I've just found 10,000 ways that won't work', and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?

"Книга пяти колец" занимает первое место во многих библиографиях по искусству фехтования и стратегии, потому что изложенные в ней принципы относятся одновременно к одиночному поединку и сражению армий. Это руководство для тех, кто желает изучать стратегию. Сам Миямото Мусаси стал мастером многих искусств и ремесел.

Win Fast is both the success book for our times, and for those who have no time, perfect for fans of Atomic Habits. We are all crazily busy. Yet many of us know that we still need to take the time to learn how to get better. Better at productivity. Better at achievement. Better at running our...

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

The Art of War is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician. The text is composed of 13 chapters, each devoted to one aspect of warfare. It is commonly considered to be the definitive work on military strategy and tactics of its time. It has been the most famous and influential of China's Seven Military Classics, and "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name."

New York Times bestseller! Legendary investment guru Ric Edelman offers a prescient personal finance guide on how technology and science is reshaping the way we save, invest, and plan for the future. In The Truth About Your Future, award-winning financial advisor Ric Edelman reveals how...

In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results).

One of the Best Books of 2020 — Financial Times One of the "Most 2020 Books of 2020" — Washington Post One of the Best Science Books of 2020 — The Times of London One of the Best Science Books of 2020 — The Guardian From ideas and infections to financial crises and fake news, an "utterly...

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

This short, practical book includes case studies, examples, and practical guidance to help you get started on your own OKR journey.Written by Natalija Hellesoe and Sonja Mewes, who bring their extensive experience working OKRs in companies of all sizes. Natalija and Sonja are trainers, coaches, and change agents. They work with companies at different stages of the their OKR journeys - from first know-how workshops to OKR practitioner coaching and organizational development.

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.