Títulos en Previsión y planificación estratégica

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Stop wasting time and money coming up short on your goals. Get aligned and get them done. Don’t fall into the Failure Gap, where ambitious strategies come up short because leaders know what to do and why, but they haven’t figured out HOW to do it together. Knowing your WHY and your WHAT is insufficient to drive growth and transformation in your organization.

If you listen to nothing else on innovation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market. This book will inspire you to know your customers' "jobs to be done;" harness the benefits of design thinking; bring AI into the innovation process; keep bureaucracy and structure from stifling creativity; build a culture of experimentation; and become the disrupter in your industry.

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what...

'Essential reading to understand today's challenges' MERVYN KING 'This extraordinary tour de force confirms Goodspeed as one of the most brilliant economic minds of his generation' NIALL FERGUSON What causes a recession? Do recessions end on their own, or do they require external intervention?...

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth."

Un director no será recordado por lo que planeó, sino por lo que logró. Mucho se ha escrito sobre planeación estratégica, pero no sobre la ejecución. Y es que para planear hay una metodología clara, pero la ejecución es fundamentalmente práctica y no existe una receta única; requiere de juicio y disciplina, de saber aplicar el saber prudencial.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose. 

This powerful volume brings together five full-length manuscripts in one, each featuring 100 proven techniques or tools.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

The world we once described as volatile and uncertain has shifted into something far more chaotic: BANI, or brittle, anxious, nonlinear, and incomprehensible. In Navigating the Age of Chaos, Jamais Cascio, the originator of the visionary BANI framework, unpacks the tools and perspectives needed to navigate our increasingly turbulent era.

Brought to you by Penguin. THE OUTRAGEOUS NO.1 INTERNATIONAL BESTSELLER, NOW AN OSCAR- AND BAFTA-WINNING FILM From the jungles of the trading floor to the casinos of Las Vegas, The Big Short, Michael Lewis's No.1 bestseller, tells the story of the misfits, renegades and visionaries who saw that...

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

You open your CRM and find three versions of the same client. Your file system has a folder called "Final FINAL v3." Your spreadsheet has columns that no one on your team can explain — including the person who made them. And somewhere in the back of your mind, a voice is saying: I should probably be using AI by now. Here is what that voice isn't telling you: so should everyone else. And almost no one's business is ready for it. Not because the technology is too advanced.

A grounded, human approach to leading transformation in complex environments. This audiobook offers a practical perspective on how transformation unfolds, moving beyond rigid models to focus on what leaders navigate during change, uncertainty, and ongoing demands. Written for executives who value sound decision-making and trust, it invites leaders to notice what others overlook and lead with greater focus and conviction.

In the entrepreneurial game, success often seems reserved for two types of players: insiders with decades of experience and powerful networks and the venture-backed who raise staggering amounts of money because they fit a specific mold. For the rest of us, anthropologist and entrepreneur Ujwal Arkalgud reveals the unwritten rules that decide who gets a meeting, funding, or a sale, and shows how to turn your outsider status into your greatest advantage.

Most sales professionals are taught to work harder. Prospect more. Run more meetings. Close more deals. But effort doesn’t scale. Every year quotas increase, territories shrink, and sellers find themselves grinding harder just to keep up. There’s a better way. In Leverage Selling, Troy Clark challenges the way most organizations think about channel sales and introduces a different approach—one built on leverage, not effort. Instead of relying on introductions and reactive partner activity, this book shows how to design systems where partners generate momentum for you.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.

Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently? This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you'll have learned by the end of it.