Títulos en Previsión y planificación estratégica

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

What’s the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said...

Do you want exponential growth? In this book, Dr. James Richardson outlines a four-part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

En este episodio te decimos para qué tipo de emprendedor es este programa; hablaremos sobre los fracasos de los primeros emprendimientos, cuándo te diste cuenta de que podías generar ingresos y por qué cuesta trabajo empezar a vender...

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

Todas las empresas anteriores a la expansión de Internet enfrentan el mismo problema: cómo transformarse y reinventarse para adaptarse a la nueva era digital. No se trata de simplemente crear una página web o informatizar los archivos, sino que se requiere repensar y reinventar no solo la...

Unlock Your Team’s Full Potential in Turbulent Times. In today’s uncertain world, even the smartest companies struggle—not for lack of strategy or talent, but because their people are bogged down by the messy reality of modern teamwork. Teams That Meet the Moment is a radically practical guide to fixing how work actually gets done inside complex organizations, drawn from a decade of hands-on experience. Karina Mangu-Ward and August, the company she co-leads, have helped teams inside giants like PepsiCo, Colgate-Palmolive, and Planned Parenthood transform how they collaborate under pressure.

Un director no será recordado por lo que planeó, sino por lo que logró. Mucho se ha escrito sobre planeación estratégica, pero no sobre la ejecución. Y es que para planear hay una metodología clara, pero la ejecución es fundamentalmente práctica y no existe una receta única; requiere de juicio y disciplina, de saber aplicar el saber prudencial.

Audio Bonus! Includes exclusive conversations with the authors! From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for the future of technology and technological convergence in our modern era. In their book Abundance, bestselling authors and futurists...

A year of HBR's essential thinking on tech—all in one place. Agentic AI, smart health care, advanced sensors, bioengineering—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to...

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Why do some people create extraordinary impact while others with the same ability stall? This book lays out four fundamental principles grounded in science that have a multiplier effect on life and leadership and explain this paradox. It turns out it's not what talent you have – it's how you...

Most organizations aren’t underperforming. They’re delivering exactly what they were built to deliver. If you’ve ever sat in a meeting reviewing campaigns, dashboards, and performance metrics…and felt the disconnect between all the activity happening across your organization and the outcomes you’re accountable for—you’re not alone. Teams are working. Metrics are being hit. Capabilities are maturing. And yet…growth doesn’t move the way it should. This book explains why. Working as Designed introduces a fundamentally different way to think about commercial growth.

A business fable for driven entrepreneurs ready to escape the daily chaos. The Scalable Business Framework™ is a gripping, realistic fable that follows the journey of FastTrack CEO Tim Hodges as he struggles to escape the hidden traps of fast growth.

Richard V. Lowney Jr. spent his career building software that millions of people used without knowing his name. The other thing he was building, without realizing it, is what kept him alive. He grew up in one of Boston's toughest neighborhoods, the son of a factory worker and the grandson of an Irish immigrant who died on the Charlestown docks. He enlisted in the Army during Vietnam, worked with early computing systems in Cold War Germany, and came home to a country that had changed while he was gone.

Die Zukunftsformel – Warum die Soziale Marktwirtschaft uns alle rettet Wie sichern wir unseren Wohlstand, ohne unsere Prinzipien zu verraten? Deutschland steht an einem wirtschaftlichen Wendepunkt. Inflation, Globalisierung, digitale Transformation – unser bewährtes System der Sozialen Marktwirtschaft wird auf die Probe gestellt. Die Zukunftsformel ist mehr als eine wirtschaftliche Analyse. Es ist ein Plädoyer für eine kluge Balance aus Markt und sozialer Verantwortung – ein Modell, das die Vergangenheit überdauert hat und unsere Zukunft sichern kann.

¿Es usted un buen jefe? Si sus empleados pudieran escoger, ¿seguirían trabajando con usted? Y sobre todo, ¿tiene idea de cómo se siente su equipo? Robert I. Sutton plantea lo que todo jefe debería aprender de los mejores y de los peores. El coste empresarial de los jefes ineptos y agresivos es enorme: Sus equipos trabajan de manera más torpe, cometen más errores e incluso sufren más problemas cardíacos. A partir de numerosos casos y ejemplos de las más variadas empresas, Sutton muestra cómo los mejores jefes crean un entorno de trabajo eficaz y humano.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

This myth shattering book reveals the methods Nouriel Roubini used to foretell the current crisis before other economists saw it coming and shows how those methods can help us make sense of the present and prepare for the future. Renowned economist Nouriel Roubini electrified his profession and...