Títulos en Previsión y planificación estratégica

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

In most companies, procurement is an unglamorous, unloved part of the business. Sourcing and supplier management are strictly about costs, the thinking goes, and all that matters is playing hardball to get these as low as possible. No connection to innovation or strategy or creating positive value.

El primer paso para liderar bien es aprender a liderarse a uno mismo Esta fábula empresarial refleja los desafíos que enfrentan los líderes y profesionales en contextos de alta exigencia. A través del relato de una empleada en crisis, explora el impacto de la presión constante, la falta de...

Unlock Your Team’s Full Potential in Turbulent Times. In today’s uncertain world, even the smartest companies struggle—not for lack of strategy or talent, but because their people are bogged down by the messy reality of modern teamwork. Teams That Meet the Moment is a radically practical guide to fixing how work actually gets done inside complex organizations, drawn from a decade of hands-on experience. Karina Mangu-Ward and August, the company she co-leads, have helped teams inside giants like PepsiCo, Colgate-Palmolive, and Planned Parenthood transform how they collaborate under pressure.

Brought to you by Penguin. THE OUTRAGEOUS NO.1 INTERNATIONAL BESTSELLER, NOW AN OSCAR- AND BAFTA-WINNING FILM From the jungles of the trading floor to the casinos of Las Vegas, The Big Short, Michael Lewis's No.1 bestseller, tells the story of the misfits, renegades and visionaries who saw that...

Supercharge your leadership skills in just three months with expert advice from an industry leader In 90 Days to Level Up Your Leadership, executive fellow at Harvard Business School and bestselling author Bill George will teach you how to become a better leader by focusing on a specific step...

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth."

Brought to you by Penguin. From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy...

A year of HBR's essential thinking on tech—all in one place. Agentic AI, smart health care, advanced sensors, bioengineering—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to...

Are you an established business owner who's hit a growth ceiling, feeling trapped in a cycle of working harder but getting nowhere? Discover the proven playbook to break through your plateau and unlock significant increases in both revenue and profitability. You've built a successful business, reaching multi-six or even seven figures in annual revenue, with a small team. You're a lifelong learner and an avid listener. Yet, despite your success, you're feeling stuck. You pour more time into your business but what got you here, isn’t getting you there.

Surviving Succession: the most important business decision you will ever make. In the coming decade, tens of thousands of founders and family business owners will wake up one day soon and say – I am ready for something different in my life. And, most of them will not have a plan to hand off, hand over, or leave their business. This is the critical obstacle standing in the way of the retirement and future of their dreams.

The third digital disruption is here, and your business is already behind. Don't panic. The internet connected information. Social media connected people. Artificial Intelligence is connecting intelligence, reshaping our world at a speed that dwarfs all previous technological shifts. For leaders and professionals, the choice is simple: adapt or become obsolete. Future Proof is the definitive guide to riding the AI wave, not getting crushed by it. Written by veteran data scientist Dr.

DESCUBRE LAS 9 ESTRATEGIAS PARA CREAR MEJORES LUGARES DE TRABAJO En una época caracterizada por la escasez de talento, la falta de compromiso de los empleados y la presión por obtener un retorno de la inversión cuantificable, este innovador libro sobre liderazgo ofrece una respuesta audaz...

Project Controls for Federal Construction is your essential guide to navigating one of the most demanding sectors in the construction industry. With decades of combined expertise, Dr. Scott Arias and Matt Ellis unveil the real-world challenges and solutions that project managers face when working on federal government projects. This comprehensive manual blends proven strategies with practical insights, offering step-by-step guidance from bidding and budgeting to scheduling, quality assurance, and closeout processes.

Von den Autoren eines der wirkungsvollsten Strategiebücher, das jemals geschrieben wurde. Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkten wegzubewegen, um neue Märkte zu schaffen. Das Hörbuch beschreibt die konzeptuellen Unterschiede und das zugrunde liegende Muster, das Maßnahmen des Marktwettbewerbs - was als Red Ocean-Strategie bezeichnet wird - von Maßnahmen zur Marktschaffung - was als Blue Ocean-Strategie bezeichnet wird, trennt.

Las empresas que no sean flexibles, perderán valor. Las empresas de todos los sectores están inmersas en realidades y contextos en permanente cambio. Además, la tecnología y la digitalización imponen retos nuevos para los cuales las organizaciones requieren de una cultura ágil que les...

Cómo tomar decisiones estratégicas a partir de la analítica de datos. "¿Cuál es la función de los datos, entonces, y de su análisis profundo y racional antes de tomar una decisión en una empresa o en una organización?... ¿Quiénes toman las decisiones en una empresa? ¿Qué decisiones...

Un libro que promueve una rebeldía "respetuosa" dentro de las organizaciones para poder crecer en el ámbito personal y profesional. Es un libro de una persona de larga trayectoria en empresas, trabajando en recursos humanos, y plantea cómo se puede ser un buen trabajador desde la rebeldía...

Un ex ingeniero espacial revela los hábitos, las ideas y las estrategias que te permitirán convertir lo aparentemente imposible en posible. La ciencia espacial suele considerarse el logro culminante de la tecnología. Pero no lo es. Es más bien la culminación de un determinado enfoque, una forma de imaginar lo inimaginable y de resolver lo irresoluble.

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity...