Títulos en Previsión y planificación estratégica

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous One-Page Strategic Plan to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business. Lastly, there are case studies demonstrating the validity of Harnish's practical approaches.

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Dass an der digitalen Transformation kaum ein Unternehmen vorbeikommt, ist inzwischen allgemein bekannt. Trotzdem bleibt die Frage, wie eine Digitalstrategie konkret aussehen und umgesetzt werden kann. Andreas Holtschulte zieht als Vergleich die Sanierung seines Hauses heran und ermöglicht so einen einfachen Zugang zu dem sehr abstrakten Thema. "Großbaustelle digitale Transformation" zeigt praxisnah, welche Unternehmensbereiche von digitalen Innovationen wie künstlicher Intelligenz profitieren können, wie die Umsetzung gelingt, welche Fallstricke es zu vermeiden gilt und wie die neuen Systeme sicher werden.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

'경제 읽어주는 남자' 김광석과 함께하는 스토리텔 오리지널, "2021년 경제전망" 시리즈 코로나19로 인해 2020년 연초 쏟아진 여러 경제전망들이 무색해진 혼돈과 예측불허의 하루하루를 우리는 살아냈습니다. 그리고, 어느새...

'경제 읽어주는 남자' 김광석과 함께하는 스토리텔 오리지널, "2021년 경제전망" 시리즈 코로나19로 인해 2020년 연초 쏟아진 여러 경제전망들이 무색해진 혼돈과 예측불허의 하루하루를 우리는 살아냈습니다. 그리고, 어느새...

'경제 읽어주는 남자' 김광석과 함께하는 스토리텔 오리지널, "2021년 경제전망" 시리즈 코로나19로 인해 2020년 연초 쏟아진 여러 경제전망들이 무색해진 혼돈과 예측불허의 하루하루를 우리는 살아냈습니다. 그리고, 어느새...

'경제 읽어주는 남자' 김광석과 함께하는 스토리텔 오리지널, "2021년 경제전망" 시리즈 코로나19로 인해 2020년 연초 쏟아진 여러 경제전망들이 무색해진 혼돈과 예측불허의 하루하루를 우리는 살아냈습니다. 그리고, 어느새...

'경제 읽어주는 남자' 김광석과 함께하는 스토리텔 오리지널, "2021년 경제전망" 시리즈 코로나19로 인해 2020년 연초 쏟아진 여러 경제전망들이 무색해진 혼돈과 예측불허의 하루하루를 우리는 살아냈습니다. 그리고, 어느새...

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair.

Administración del tiempoMás que cualquier otra habilidad en tu carrera, la capacidad de manejar el tiempo determinará tu éxito o fracaso. Es una simple ecuación. En cuanto mejor uses tu tiempo, conseguirás más y más grandes serán tus recompensas. Esta práctica guía de bolsillo revela...

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face.

A lo largo de su carrera profesional, Mario Borghino ha enseñado a los ejecutivos y emprendedores a enfrentar los cambios y a tomar decisiones con cierto nivel de incertidumbre, teniendo en cuenta que un plan B siempre es necesario por si falla el original. Pero esta vez, tras la aparición del virus conocido como SARS-CoV-2, la incertidumbre se ha vuelto extraordinaria y el nivel de volatilidad es tal que es necesario repensar por completo los modelos estratégicos tradicionales y revisar cuáles ideas nos pueden ayudar a controlar lo incontrolable.

Las empresas de todos los sectores están inmersas en realidades y contextos en permanente cambio. Además, la tecnología y la digitalización imponen retos nuevos para los cuales las organizaciones requieren de una cultura ágil que les permita adaptarse a la velocidad que exigen nuestros tiempos. Este es el factor clave que diferenciará a las compañías que logren sobrevivir de las que no. Nunca la cultura fue tan determinante para trazar las estrategias de crecimiento e innovación de una empresa, teniendo en el centro a las personas que la componen.

The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations.

In today’s fast-paced digital world, maximizing productivity isn’t just about working harder—it’s about working smarter. AI-Powered Productivity Tools is your essential guide to understanding and leveraging artificial intelligence to streamline tasks, boost efficiency, and transform how you work and collaborate. This book demystifies the rapidly evolving landscape of AI-driven tools designed to handle repetitive tasks, optimize decision-making, enhance communication, and unlock creativity.

Navigate the chaos of a global economic collapse with confidence and foresight, even if you've never studied business & economics. Have you ever wondered how you can safeguard your financial future amidst a looming economic crash? Are you anxious about your savings, investments, and livelihood? You're not alone. Around the globe, entrepreneurs, investors, and regular people are seeking strategies to thrive during turbulent times. In this essential book, you'll uncover strategies to survive and thrive during a financial and economic downturn or outright total economic collapse.