Títulos en Previsión y planificación estratégica

Read by the author, Mike Maples Jr. 'The most important start-up book of the last ten years' - Steve Blank, co-creator of the Lean Startup movement Based on extensive research and real-world examples, Pattern Breakers, read by co-author Mike Maples Jr, upends accepted wisdom about how to achieve...

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities. But Justin soon finds the application of his strategy toolkit isn’t as straightforward as he’d expected.

By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.

With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, HBR's 10 Must Reads 2017 brings the most important management conversations to your fingertips.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: Investors aren't interested in history, and they already know you're profitable and competitive - that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn't enough.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. 

In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today's biggest business myths to highlight lessons for innovators and leaders. He reveals how many of the modern world's most impactful creations were invented by passionate employee innovators. Distilling more than 150 interviews with internal innovators and leading experts along with insights from the latest research and today's most successful companies Krippendorff lays out a step-by-step playbook to unlock innovation from the inside. He maps the barriers that frustrate efforts to disrupt from within and provides tools to remove them.

Have you ever felt lost in knowing how your business is actually doing? Were you surprised by events that you didn’t see coming? Did you spend sleepless nights wondering whether or not your company was going to make it? Then Data is for you. This data-driven handbook is the third installment of the Traction Library’s EOS Mastery Series that provides all the tools you need to build an environment of transparency and get better results through clarity and accountability.

¿Sueles tener muchas ideas? Tantas, que se te hace difícil poder tomar una decisión. Bueno, felizmente existen muy buenas herramientas para la administración de ideas y una de las mejores es la creación de mapas mentales con tus ideas. Lamentablemente, no es suficiente con tomar un papel y lápiz para crear tu mapa mental. Bueno, no es suficiente si pretendes ser eficiente y productivo.

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After...

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company.

In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook.

What if stress wasn’t the enemy, rather a signal that it’s time to do life differently? We live in a world that wears burnout like a badge of honor. We push through, power on, and wonder why we feel depleted at the end of every day. But what if there’s a better way? What if you could lead, live, and thrive—with energy left over?

Are you a teacher drowning in lesson planning, grading, and endless administrative tasks? Transform your teaching workflow with AI and reclaim your evenings and weekends.101 Ready To Use ChatGPT Prompts for Teachers gives you copy-paste prompts that turn ChatGPT into your personal teaching assistant. No technical background needed. Simply copy a prompt, paste it into ChatGPT, add your subject and grade level, and get professional-quality results in seconds.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

In The Web3 Era, David Shin connects pivotal moments from the history of human progress and global trade with current events that are shaping the world of tomorrow through a fascinating and insightful exploration of the long-term, next-level use cases of non-fungible tokens and digital assets, and their implications for industries that leverage these advancements.