Resultados de "Nicole Yoon" en Todas las categorias

Risk everything for love with this #1 New York Times bestseller from Nicola Yoon "Gorgeous and lyrical"—The New York Times Book Review What if you couldn’t touch anything in the outside world? Never breathe in the fresh air, feel the sun warm your face . . . or kiss the boy next door? In...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

2022 Audie Award Winner! Six critically acclaimed, bestselling, and award-winning authors bring the glowing warmth and electricity of Black teens in love to this charming, hilarious, and heartwarming novel that shines a bright light through the dark. This full-cast audio edition is performed by...

AN INSTANT #1 NEW YORK TIMES BESTSELLER "A charming, wholehearted love story that's sure to make readers swoon."—Entertainment Weekly "Nicola Yoon writes from the heart in this beautiful love story."—Good Morning America “It’s like an emotional gut punch—so beautiful and also...

En hedebølger forårsager en strømafbrydelse, der efterlader New York City i mørke. Og imens byen bliver kastet ud i kaos, opstår en helt ny form for elektricitet. Et første møde. Langvarige venskaber. Bitre ekskærester. Og måske begyndelsen på noget nyt ... Når lyset går ud, afslører mennesker deres hemmeligheder. Kærligheden blomstrer, venskaber forandres, og nye muligheder opstår.