Resultados de "Nicola Yoon" en Todas las categorias

For Isabel, the artist who no longer believes in love, Safe Harbor’s therapy program is just another checklist item to survive her parents’ divorce. But what begins as a tense session filled with mistrust and heartbreak blooms into something that neither Isabel nor the other teens in the program could have expected. Maybe it’s time to begin again?

You’ve got your whole life ahead of you. Now what? In this collection of six coming-of-age stories, New York Times bestselling authors explore all-too-relatable angst, self-discovery, and first love during those messy, in-between years when possibility and risk intertwine. We’ve all been...

Madelines liv ligner ikke nogen andens: "Min sygdom er lige så sjælden, som den er berømt. Jeg er dybest set allergisk over for verden. Jeg har ikke været uden for huset i 17 år. De eneste mennesker, jeg nogensinde ser, er min mor og min sygeplejerske." Alt det ændrer sig, da Olly flytter ind ved siden af. De mailer til hinanden, og da det ikke længere er nok, får han lov at besøge hende. På kort tid forelsker de sig hovedkulds i hinanden. Pludselig er verden inde i boblen ikke længere nok for Madeline - men at bevæge sig uden for den er livsfarligt ...

#1 NEW YORK TIMES BESTSELLER NATIONAL BOOK AWARD FINALIST NOW A MAJOR MOTION PICTURE An all-encompassing, whirlwind romance that’s “beautifully crafted” (People) and “full of intelligence, understanding and hope” (Los Angeles Times) ONE OF THE BEST BOOKS OF THE YEAR: The...

Risk everything for love with this #1 New York Times bestseller from Nicola Yoon "Gorgeous and lyrical"—The New York Times Book Review What if you couldn’t touch anything in the outside world? Never breathe in the fresh air, feel the sun warm your face . . . or kiss the boy next door? In...

Trapped at a luxurious resort off the coast of Florida, a group of elite teens are about to have a spring break they will never forget . . . but not all of them are coming home. The star-studded team of authors behind New York Times bestsellers Blackout and Whiteout returns with a thriller full...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.

One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.