Resultados narrador por "Mike Lenz" en Todas las categorias

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

AI is transforming software development, shifting programmers from writing code to collaborating with AI in an intent-driven workflow. Vibe coding—a prompt-first, exploratory approach where you describe what you want in natural language and let a large language model fill in the...

Managers desperately want a crisp how-to book that will show them—in one single title—the way to master the most important skills necessary to run an organization. The Manager's Handbook organizes the five essential skills of effective implementation into one easy-to-use book. In the book, you'll learn how to get better at running any kind of organization by breaking down each essential skill into bite-sized sub-skills you can easily and quickly learn.

Norman Vincent Peale's self-help phenomenon The Power of Positive Thinking continues to transform countless lives. The volumes collected here serve to expand and deepen Dr. Peale's life-changing philosophy of positivity.

The importance of achieving focus goes well beyond your own productivity. Deep focus allows you to lead others successfully, find clarity amid uncertainty, and heighten your sense of professional fulfillment. Yet the forces that challenge sustained focus range from dinging phones to office politics to life's everyday worries. This book explains how to strengthen your ability to focus, manage your team's attention, and break the cycle of distraction.

Failures are a common phenomena in civilization. Things fail and society responds, often very slowly, sometimes inappropriately. What kinds of things go wrong? Why do they go wrong? How do people and organizations react to failures, and what are the best ways to react? William B. Rouse takes an analytic approach to these questions and addresses 18 well-known cases of high-consequence failures. He employs a multi-level framework to integrate findings across the case studies, and, in turn, uses these to outline a conceptual approach to integrated failure management. 

From America's beginning, Christians have often merged their religious faith with national identity. But what is Christian nationalism? Paul D. Miller, a Christian scholar, political theorist, veteran, and former White House staffer, provides a detailed portrait of—and case against—Christian nationalism. Miller shows what's at stake if we misunderstand the relationship between Christianity and the American nation. Christian nationalism is an illiberal political theory, at odds with the genius of the American experiment, and could prove devastating to both church and state.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

As Vikram Mansharamani shows in this eye-opening book, our complex, data-flooded world has made us ever more reliant on experts, protocols, and technology. We've stopped thinking for ourselves. Of course, experts, protocols, and computer-based systems are essential to helping us make informed decisions. What we need is a new approach for integrating these information sources more effectively. The author provides principles and techniques for doing just that, empowering listeners with a more critical and nuanced approach to making decisions.

The prospect of living to 200 years old isn’t science fiction anymore. A leader in the emerging field of longevity offers his perspective on what cutting-edge breakthroughs are on the horizon, as well as the practical steps we can take now to live healthily to 100 and beyond.

Children of Coercive Control extends Evan Stark's path-breaking analysis of interpersonal violence to children, showing that coercive control is the most important cause and context of child abuse and child homicide outside a war zone, as well as of the sexual abuse, denigration, exploitation, isolation, and subordination of children. The book provides a working model of the coercive control of children and illustrates its dynamics and consequences with dramatic cases drawn from the headlines and Dr. Stark's forensic practice.

Criminal Justice in Divided America shows how police, courts, and prisons helped to break American democracy and how better approaches to public safety and criminal accountability can help to repair it. Engaging critically with concerns from both the left and the right, Sklansky lays out a clear and deeply researched agenda for reforming police departments, prosecutors' offices, criminal trials, and punishment Sklansky seeks pragmatic solutions that take account of political realities.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

The world needs to turn away from fossil fuels and use clean, renewable sources of energy as soon as we can. Failure to do so will cause catastrophic climate damage sooner than you might think, leading to loss of biodiversity and economic and political instability. But all is not lost! We still have time to save the planet without resorting to 'miracle' technologies. We need to wave goodbye to outdated technologies, such as natural gas and carbon capture, and repurpose the technologies that we already have at our disposal.

An accessible and engaging account of the mind and its connection to the brain. The mind encompasses everything we experience, and these experiences are created by the brain - often without our awareness. Experience is private; we can't know the minds of others. But we also don't know what is happening in our own minds. In this book, E. Bruce Goldstein offers an accessible and engaging account of the mind and its connection to the brain.

Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago. 

Develop the most important skill for leadership success If you read (or listen to) nothing else on emotional intelligence, listen to this book. We've chosen this selection of current and classic Harvard Business Review  articles to help you build the people skills you need to thrive...

In this book, Joe Albanese observes that when the Electoral College was established in 1787, there were no daily newspapers, and it took weeks for important news to reach the public. Moreover, the nation had just obtained its independence after a brutal war. The author lays out the pros and cons of the Electoral College system, making the case that how we elect our president runs contrary to principles of an equal democratic government. He also answers questions such as: Does the Electoral College system pose a danger to democracy? Why has the concept of one person, one vote been overlooked?