Resultados Editorial "Ascent Audio" en Todas las categorias

All our devices and gadgets—from our refrigerators to our home security systems—are going online, just like our computers did. But once we've successfully connected our devices to the internet, do we have any hope of keeping them, and ourselves, safe from the dangers that lurk beneath the digital waters? Veteran cybersecurity professional Mikko Hypponen delivers an eye-opening exploration of the best—and worst—things the internet has given us. From instant connectivity between any two points on the globe to organized ransomware gangs, the net truly has been a mixed blessing.

In most companies, procurement is an unglamorous, unloved part of the business. Sourcing and supplier management are strictly about costs, the thinking goes, and all that matters is playing hardball to get these as low as possible. No connection to innovation or strategy or creating positive value.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems. 

Everyone wants the freedom of lifestyle that prosperity can bring. Unlimited Riches gives you the vision and the game plan you need to have the very best. This step-by-step action plan is designed to create all the abundance you want in life. You will learn how Mark triumphed over a devastating bankruptcy to become one of America's most successful speakers, authors, and entrepreneurs. These aren't just the lessons Mark has learned, but those of countless other successful people who have used them again and again to prosper and bring more well-being into their lives.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators. 

We're living through a crisis of purpose. Surveys indicate that people feel less and less connected to the meaning of their work. Individuals everywhere are asking, "How can I find my purpose?" That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three misconceptions about purpose at work: that purpose is found, that you have only one, and that it remains the same over time.

 We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully. 

In Gorillas Can Dance, distinguished international business strategy professor and expert Dr. Shameen Prashantham delivers a proven roadmap for large corporations collaborating with startups. Drawing on over a decade of international research, Dr. Prashantham explains the "why," "how," and "where" of corporate-startup partnering.  

Digital technology, big data, big tech, machine learning, and AI are revolutionizing both the tools of economics and the phenomena it seeks to measure, understand, and shape. In Cogs and Monsters, Diane Coyle explores the enormous problems - but also opportunities - facing economics today if it is to respond effectively to these dizzying changes and help policymakers solve the world's crises.

As work and organizations have become more fluid - and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment - companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent.

Failures are a common phenomena in civilization. Things fail and society responds, often very slowly, sometimes inappropriately. What kinds of things go wrong? Why do they go wrong? How do people and organizations react to failures, and what are the best ways to react? William B. Rouse takes an analytic approach to these questions and addresses 18 well-known cases of high-consequence failures. He employs a multi-level framework to integrate findings across the case studies, and, in turn, uses these to outline a conceptual approach to integrated failure management. 

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders - men and women who are confident in who they are and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: They deploy individual strengths to engage followers' hearts, minds, and souls.  

Elite: High Performance Lessons and Habits from a Former Navy SEAL is a must-listen guide for everyone from aspiring entrepreneurs to established business leaders. No matter the stage of your business - development, exploitation, or disruption - Elite will change your approach to business and unlock the warrior within. 

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Activate Your Money provides the foundational support women need to talk to each other about their money, invest to grow their wealth, and to take the actions required to shift their assets into alignment with their values. Written for smart, savvy women who want to feel financially empowered, Activate Your Money delivers the depth of information you need to make informed decisions across your entire portfolio.  

It's only a matter of time - the modern notion of privacy is quickly evaporating because of technological advancement and social engagement. Whether we like it or not, all our actions and communications are going to be revealed for everyone to see. Exposed: How Revealing Your Data and Eliminating Privacy Increases Trust and Liberates Humanity takes a controversial and insightful look at the concept of privacy and persuasively argues that preparing for a post-private future is better than exacerbating the painful transition by attempting to delay the inevitable. 

What differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? In The Little Book of Market Wizards, Jack Schwager seeks to distill what he considers the essential lessons he learned in conducting nearly four dozen interviews with some of the world's best traders.