Resultados Editorial "Ascent Audio" en Todas las categorias

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.

Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.   

What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples - claims about inauguration crowd size, crime statistics, and the popular vote - and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

Dale Carnegie's unique and powerful approach to leadership training is based on wisdom and expertise gained from developing leaders longer than any other professional development organization. Lead! is for new or experienced leaders alike who want to be more effective at motivating and inspiring their teams. This book is designed from the proven Dale Carnegie Leadership Success Model and Dale Carnegie's Human Relationships Principles to help you understand tools and techniques to address common leadership challenges.... 

Every human is born with multifarious potential. Why, then, do parents, schools, and employers insist that we restrict our many talents and interests - that we "specialize" in just one? Following a series of exchanges with the world's greatest historians, futurists, philosophers, and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted "hyper-specialization".

Everyone is selling, all the time - but not everyone sells well, and not everyone realizes that selling is what's happening. There are so many different departments that must come together in collaboration to ensure the successful delivery of a product - and consequently a satisfied customer - that everyone along the chain should, ideally, be selling all the time, to everyone, in every department. This book tells managers and salespeople what works when it comes to connecting all the dots and, just as important, what doesn't work.

Fifty years ago, neuroscientists thought that a mature brain was fixed like a fly in amber, unable to change. Today, we know that our brains and nervous systems change throughout our lifetimes. This concept of neuroplasticity has captured the imagination of a public eager for self-improvement - and has inspired countless Internet entrepreneurs who peddle dubious "brain training" games and apps. In this book, Moheb Costandi offers a concise and engaging overview of neuroplasticity for the general listener.

You Only Live Once is the guide to achieving your best life through smart money moves. Before you even begin making a budget, you need to think about why. Where do you see yourself financially in 10 years? Five years? This time next year? What does money do for you? Once you know your destination, you can begin charting your course. Step-by-step guidance walks you through the budgeting process, and shows you how to plan your financial path to point toward your goals.

Applying insights from neuroscience to philosophical questions about the self, consciousness, and the healthy mind. Can we "see" or "find" consciousness in the brain? How can we create working definitions of consciousness and subjectivity, informed by what contemporary research and technology have taught us about how the brain works? How do neuronal processes in the brain relate to our experience of a personal identity? Where does the brain end and the mind begin?

In Show Up and Shimmy, certified motivational speaker Bruce Brackett delivers a stirring narrative that reminds us of what we're worth, the value we bring to the world, and our unique ability to engage with the people we care about. The book combines the straightforward, effective affirmations...

Legendary Harvard Business School professor Max Bazerman, a pioneer in the field of negotiation, shows you how to negotiate successfully today by adapting proven negotiation principles and strategies to the challenging new contexts you face—from negotiating across cultural and political differences to trying to reach an agreement over Zoom or during a supply chain crisis. Negotiation offers a groundbreaking new way of thinking about the importance of the unique context of any negotiation—and when and how it should influence how you negotiate.

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

HBR Daily Leader provides 365 days' worth of insights and inspiration, an easy and enjoyable way to make your professional development a regular habit. Throughout the book, you'll find insights to spark your thinking, quotes to inspire you, and questions to reflect on. And each day presents you with an opportunity to take on topics such as communicating effectively, managing your time, expanding your influence, and cultivating new skills.

Despite the increase of high-profile hacks, record-breaking data leaks, and ransomware attacks, many organizations don't have the budget for an information security (InfoSec) program. If you're forced to protect yourself by improvising on the job, this pragmatic guide provides a security-101 handbook with steps, tools, processes, and ideas to help you drive maximum-security improvement at little or no cost.

Gain the valuable skills and techniques you need to accelerate the delivery of machine learning solutions. With this practical guide, data scientists, ML engineers, and their leaders will learn how to bridge the gap between data science and Lean product delivery in a practical and simple way. David Tan, Ada Leung, and Dave Colls show you how to apply time-tested software engineering skills and Lean product delivery practices to reduce toil and waste, shorten feedback loops, and improve your team's flow when building ML systems and products.

Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need to develop strong leadership skills. This practical book shows you how to become a well-rounded and resilient engineering leader.

In The Little Book of Impact Investing: Aligning Profit and Purpose to Change the World, veteran investor and author Priya Parrish delivers a timely, inspiring, and practical exploration of an investing discipline that is rapidly taking center stage in contemporary finance. In the book, you'll explore how and why impact investing has become an essential strategy for retail and institutional investors around the world and how it can help you build and manage high-performing portfolios while making a positive difference in the world around you.

Get quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through the process and provide discussions that explain how and why the recipes work.