Resultados de "Nicola Yoon" en Todas las categorias

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.

The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Atlanta is blanketed with snow just before Christmas, but the warmth of young love just might melt the ice in this novel of Black joy, and cozy, sparkling romance—by the same unbeatable team of authors who wrote the New York Times bestseller Blackout! As the city grinds to a halt, twelve teens...

Ein neuer Liebesroman von Nr.-1-New-York-Times-Bestsellerautorin Nicola Yoon ("Du neben mir und zwischen uns die ganze Welt"). Evie glaubt nicht mehr an die Liebe. Erst recht nicht, als etwas Unfassbares geschieht - sie kann plötzlich die Zukunft von Liebespaaren voraussehen: Alle Liebesgeschichten enden mit einem gebrochenen Herzen. Evie versucht noch, mit ihrer seltsamen Gabe zurechtzukommen, als sie bei einem Tanzkurs auf Xavier, genannt X, trifft.

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

2022 Audie Award Winner! Six critically acclaimed, bestselling, and award-winning authors bring the glowing warmth and electricity of Black teens in love to this charming, hilarious, and heartwarming novel that shines a bright light through the dark. This full-cast audio edition is performed by...

Ma maladie est aussi rare que célèbre, mais vous la connaissez sans doute sous le nom de "maladie de l'enfant-bulle". En gros, je suis allergique au monde. Je viens d'avoir dix-huit ans, et je n'ai jamais mis un pied dehors. Un jour, un camion de déménagement arrive. Je regarde par la fenêtre et je le vois. Le fils des nouveaux voisins est grand, mince et habillé tout en noir. Il remarque que je l'observe, et nos yeux se croisent pour la première fois.

AN INSTANT #1 NEW YORK TIMES BESTSELLER "A charming, wholehearted love story that's sure to make readers swoon."—Entertainment Weekly "Nicola Yoon writes from the heart in this beautiful love story."—Good Morning America “It’s like an emotional gut punch—so beautiful and also...

Whether or not you believe in fate, or luck, or love at first sight, every romance has to start somewhere. MEET CUTE is an anthology of original short stories featuring tales of "how they first met" from some of today's most popular YA authors. Listeners will experience Nina LaCour's beautifully...

Cuando las luces se apagan, los sentimientos más profundos salen a la luz: el amor florece, la amistad se transforma en algo nuevo y todas las posibilidades tienen una oportunidad para realizarse. Seis de las autoras de narrativa juvenil más queridas y leídas dan forma a seis relatos de amor protagonizadas por adolescentes negros en una novela interconectada de historias encantadoras, divertidas y desgarradoras que hacen resplandecer en plena oscuridad la luz más brillante.