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Tony Alessandra, Ph.D., has a street-wise, college-smart perspective on business, having fought his way out of NYC to realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. With a BBA, MBA, and Ph.D. in marketing, a diverse history in sales, and as an entrepreneur and founder of two current technology businesses, MentorU and Online Assessments, Tony brings a broad foundation of experience to every program he delivers.

Goals, when earnestly pursued, give people reasons to do some things and to avoid other things. This program shows you how to identify your goals and map out the steps that will help you achieve them.

What is the cost of losing a customer? In today's competitive environment, it is a cost no business can afford. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, That does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy ...

Your ability to understand nonverbal communications is apparently not related to IQ, the ability to take tests, or the grades one makes in school. Practice tends to improve the ability to understand body language. People tested for body language comprehension generally score higher on second and subsequent tests than on their first tries.

Are you a salesperson who is constantly jumping from job to job, industry to industry? Are you always in hot pursuit of new customers - because the old ones aren't coming back for more services, or offering any referrals? Learn how collaborative selling will keep your customers coming back for seconds, thirds...and a lifetime of patronage!

Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule: "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any sort in any personal or business situation.