Resultados Editorial "Charles River Editors" en Todas las categorias

Deciding to form a start-up and coming up with the ideas is tough enough. But as a recently formed start-up or small nonprofit, it can be downright daunting to begin putting together a marketing strategy when you’re still trying to define your organization, let alone consider marketing it to other people. Fear not. You have the ability to imprint your brand in the minds of the outside world, as long as you follow the right steps.

Spartacus is the world’s most famous slave, and one of the most notorious figures of Ancient Rome. A slave enamored of freedom and willing to fight and die for it, he became especially popular in the years following the Enlightenment, after which he was widely viewed as a poignant champion of liberty in the 18th and 19th centuries. As a result, he became a symbol during struggles like the French Revolution, the American Revolution, the American Civil War, and the struggle for emancipation.

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves. Although The Essential Guide to Marketing is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.

In Charles River Editors' History for Kids series, your children can learn about history's most important people and events in an easy, entertaining, and educational way. The concise but comprehensive book will keep your kid's attention all the way to the end.

Today, Alexander Graham Bell is remembered almost solely for one of the few things he didn't have in his laboratory: the telephone. Long hailed as the inventor of the telephone, that accomplishment has nevertheless overshadowed a long and legendary scientific career that saw Bell contribute to a vast number of fields, ranging from geology to aeronautics. Bell also had the misfortune of being outshined by his contemporary Thomas Edison, who invented the incandescent light bulb and has gone down in history as America's greatest inventor.

Sprightly swing music spills across the dimly lit club. The grayish curtains of cigarette smoke part every once in a while to reveal a sparkling stage and tables upon tables of patrons, some incurably inebriated and others high on the fast-paced nightlife. Fabulous flappers in shimmery cocktail dresses and stylish feather headbands throw their hands up and stomp their feet to the addictive beat on the dance floor. Smartly dressed men, their hair neatly parted and slicked back, toss fistfuls of dice onto the plush green baize of the craps tables.

It would be an understatement to say that pop culture's perception of piracy and pirates has been primarily influenced by Captain Edward Teach, known to the world as Blackbeard, the most famous pirate of all time. An English pirate who terrorized the high seas near the Carolinas in the early 18th century, a period often referred to as the Golden Age of Piracy, Blackbeard was the gold standard.

The Severan dynasty came shortly after the Five Good Emperors, and it also consisted of five emperors who ruled the empire from 193-235, except for a brief interlude between 217 and 218 when Macrinus held the imperial throne. The Severans' story encapsulates many highs and lows, including able and venal emperors, expansion and loss of territory, great artistic achievements, and intellectual advancements coupled with some of the worst cruelty ever perpetrated by Romans.

Few figures in Hollywood's history have been as acclaimed and controversial as director Roman Polanski, whose legendary films would stand out if not for the fact that they're often eclipsed by the turbulent life he's led. The son of Polish parents, Polanski survived World War II despite having both parents transferred to concentration camps during the Holocaust, but his mother was killed at Auschwitz. Despite the terrible ordeal and the loss of his mother, Polanski would grow up to become one of Europe's best directors.

Ever since the human mind developed the capacity for thought, people have pondered not just the meaning of life, but the genesis of the world, the universe, and all the natural marvels and precious forms of life within it. To this day, all of these intricate subjects continue to be matters of great contention, and they are often best encapsulated in the debate between creationism and evolution. The kindler of this impassioned existential dispute, of course, is none other than Charles Darwin, who himself devised the term "creationists".

On November 4, 2008, 47-year-old Barack Obama was officially declared president-elect of the United States. Though he was still young by presidential standards, the biracial native of Hawaii had already traveled a great distance physically and spiritually. History for Kids: The Illustrated Life of Barack Obama chronicles the amazing life story and Obama's path to the presidency, from his unique roots to his unique victory.

Marcus Tullius Cicero (106-43 BC) was one of the most famous Romans in his day, and posterity has been even kinder to him. Cicero was a legend in his own time for his oratory abilities, but he was also one of Rome’s most prodigious writers and political philosophers. History for Kids: An Illustrated Biography of Cicero for Children chronicles the life, work, and legacy of the famous Roman politician and philosopher.

The Curie name is without question a household name in the world of science, and even those unfamiliar with radiation have heard of Marie, the matriarch of the prodigious family, and the multiple glass ceilings she shattered with her literally radioactive findings. While this recognition is certainly well-deserved, many have neglected to acknowledge the momentous contributions made by her colleague and husband, Pierre.

Gene Autry came of age at a time when the "singing cowboy" was at the apex of its popularity. In the early 20th century, Westerns were one of the most popular genres in Hollywood. One of the young stars at the forefront was Gene Autry, a Texan whose life story made him a natural to be the country's most famous "singing cowboy". Autry would become a symbol of masculinity and morality onscreen during the 1930s, but it was effortless for someone who had already grown up riding horses to school.

John Adams has become one of the more popular presidents in history relatively recently, but it was not always so. For most of his life he was seen as a bit of an outsider, different from his fellow first presidents in his temperament, birth, life, and politics. Adams and his son were the only presidents out of the first seven who were born north of the Mason Dixon line, and he was not an easy man to understand or work with.

In the 18th century, Italy was still divided into smaller states, but differently than during medieval times when the political entities were independent and were flourishing economic and cultural centers almost unrivaled in Europe. During the 18th century, all of them were submitted, in one way or another, to one of the greater hegemonic powers. This process of conquest and submission began during the early 16th century, when France was called on by the Duke Milan to intervene in his favor and from there never stopped.

Albert Einstein (1879-1955) needs no formal introduction. He is known around the world as one of history’s most brilliant geniuses, and one of its most influential scientists. History for Kids: The Illustrated Life of Albert Einstein profiles the life and legacy of the famous scientist, while examining his career and contributions to science and technology.

Rome faced many formidable enemies over the course of nearly 1,000 years, but perhaps none are as enigmatic and forgotten as King Mithridates the Great of Pontus. King Mithridates the Great of Pontus: The Life and Legacy of the Leader Who Challenged Rome During the Mithridatic Wars looks at how Mithridates and his kingdom rose in power and became one of the Roman Republic’s most legendary enemies.

Written by a yoga instructor educated at Yoga Vidya Gurukul in Trimbakeshwar, India, this quick guide focuses on the meaning of and purposes of yogic meditation according to yoga masters. This audiobook seeks to show how the concept of “meditation” has evolved ever since it was documented in Patanjali’s sutras approximately 2,500 years ago. It also explores the purposes and objectives of yogic meditation and how they relate to the overall practice and goals of an aspiring learner.

In a story that could have come straight out of Hollywood, the golden actor rose through California politics to become California governor and eventually the 40th President. The 70-plus-year-old former actor then went on to have one of the most consequential presidencies of the 20th century, unquestionably making him one of the most influential men of the last 50 years. And his name is still as relevant in American politics today, with every politician with an R next to his or her name trying to claim Ronald Reagan’s conservative mantle.

The most famous debates in American history were held over 150 years ago, and today they are remembered and celebrated mostly because they included future president Abraham Lincoln, one of the nation’s most revered men. But in the fall of 1858, Lincoln was just a one-term congressman who had to all but beg his US Senate opponent to debate him. That’s because his opponent, incumbent US senator Stephen Douglas, was one of the most famous national politicians of the era.