Resultados de "Christopher Nicole" en Todas las categorias

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

Yugoslavia, 1941. Yugoslavia - hitherto neutral - finds itself at war with Germany as the pro-Nazi government is overthrown and replaced by a pro-Allied administration. The staff at the British Embassy make hasty plans to leave the country, but one of the military attachés, Captain Tony Davis, is separated from his comrades. Together with a motley crew of refugees, Davis escapes into the mountains of the west and begins a breathtaking series of adventures as he encounters the remnants of the Serbian army, the dreaded Ustase terrorists and, eventually, the Partisans.

Beauty of Britain breaks the embarrassed silence about what happens to us when we get old and start to lose our faculties. It shows the process in all its chaotic tragi-comedy but it does so from the point of view of a migrant worker, Beauty, whose Zimbabwean Shona background has taught her to respect age. Beauty sees Britain at its best and its worst and also sometimes without its clothes on running the wrong way down the M6 with a toy dog shouting, 'Come on!'