Resultados de "David Scott" en Todas las categorias

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

“Working Dads and Balancing Acts” is a compilation of stories to celebrate fathers who, like you, want to be the best they can be in everything they do and be the best for their children.

In the late 1990s, Manchester was a city in upheaval. The devastation of the IRA bomb and the closure of the infamous Haçienda nightclub were seismic events that rocked the city’s confidence at a time when identikit bands were flooding its clubs and bars, fuelled on anthemic guitar rock and swagger. Stereotypes were everywhere, while the spirit of Manchester was silently suffocating. Mancunians: Where do we start, where do I begin? is the story of those who didn’t fit the typecast.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Ever wonder why everyone wants to immigrate to America? Rediscovering America answers that question, and it’s like no other history you have ever encountered. More than an account of people, dates, and events, this story is about the hidden hand of a purposeful historical development where the main actors are colorful characters, participating in an American drama of little-known but remarkable events where overcoming incredible odds of failure is more unbelievable and engaging than fiction.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

The American Classics Collection is a century-spanning collection of 17 classic novels, short stories, essay, and poetry by American authors, read by a cast of incredible narrators including Kobna Holdbrook-Smith; Nathan Osgood; Robert G. Slade; Jonathan Keeble, and more. Included here are stories by some of the greatest writers of all time, including Ernest Hemingway; Mark Twain; F. Scott Fitzgerald; Edith Wharton; Frederick Douglass; and H.P. Lovecraft, amongst a host of others.