Resultados de "Nicole Yoon" en Todas las categorias

New York, una festa a Brooklyn in un'afosa notte d'estate, un blackout: mentre l'intera città piomba nel buio e nel caos, un'energia diversa comincia a brillare… Un primo incontro. L'amicizia di una vita. Ex fidanzati. E forse l'inizio di qualcosa di nuovo. Quando si spengono le luci, le persone rivelano le loro verità nascoste. Nascono nuovi amori, alcune amicizie si trasformano in qualcos'altro, e nuove possibilità si spalancano davanti a noi.

Risk everything for love with this #1 New York Times bestseller from Nicola Yoon "Gorgeous and lyrical"—The New York Times Book Review What if you couldn’t touch anything in the outside world? Never breathe in the fresh air, feel the sun warm your face . . . or kiss the boy next door? In...

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.

Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).

The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.

Ein neuer Liebesroman von Nr.-1-New-York-Times-Bestsellerautorin Nicola Yoon ("Du neben mir und zwischen uns die ganze Welt"). Evie glaubt nicht mehr an die Liebe. Erst recht nicht, als etwas Unfassbares geschieht - sie kann plötzlich die Zukunft von Liebespaaren voraussehen: Alle Liebesgeschichten enden mit einem gebrochenen Herzen. Evie versucht noch, mit ihrer seltsamen Gabe zurechtzukommen, als sie bei einem Tanzkurs auf Xavier, genannt X, trifft.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

En hedebølger forårsager en strømafbrydelse, der efterlader New York City i mørke. Og imens byen bliver kastet ud i kaos, opstår en helt ny form for elektricitet. Et første møde. Langvarige venskaber. Bitre ekskærester. Og måske begyndelsen på noget nyt ... Når lyset går ud, afslører mennesker deres hemmeligheder. Kærligheden blomstrer, venskaber forandres, og nye muligheder opstår.