Resultados de "Dave Scott" en Todas las categorias

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Dave Gorman hosts a one-off, very silly panel show that takes place in a world where the Pub Olympics is far more important than that other Olympics you might have heard about. Contestants Chris Addison, Roisin Conaty, Geoff Lloyd and Seymour Mace compete for gold medals in a series of...

For anyone who has ever wanted to take an acting class, "this is the best book on acting written in the last twenty years" (David Mamet, from the Introduction). This book describes a technique developed and refined by the authors, all of them young actors, in their work with Pulitzer...

Ever wonder why everyone wants to immigrate to America? Rediscovering America answers that question, and it’s like no other history you have ever encountered. More than an account of people, dates, and events, this story is about the hidden hand of a purposeful historical development where the main actors are colorful characters, participating in an American drama of little-known but remarkable events where overcoming incredible odds of failure is more unbelievable and engaging than fiction. 

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. 

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

“Working Dads and Balancing Acts” is a compilation of stories to celebrate fathers who, like you, want to be the best they can be in everything they do and be the best for their children.

In the late 1990s, Manchester was a city in upheaval. The devastation of the IRA bomb and the closure of the infamous Haçienda nightclub were seismic events that rocked the city’s confidence at a time when identikit bands were flooding its clubs and bars, fuelled on anthemic guitar rock and swagger. Stereotypes were everywhere, while the spirit of Manchester was silently suffocating. Mancunians: Where do we start, where do I begin? is the story of those who didn’t fit the typecast.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.