Resultados narrador por "Macat" en Todas las categorias

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Northern Irish academic, novelist, and broadcaster C. S. Lewis' 1943 philosophical work The Abolition of Man is subtitled Reflections on Education with Special Reference to the Teaching of English in the Upper Forms of Schools. It is about the power of education to shape the minds of individuals and improve society (or harm it, if badly done), and encompasses everything from the scientific worldview at the time to philosophical arguments about right and wrong.

Published in 1974, Roll Jordan, Roll is American historian Eugene Genovese's epic study of slavery in the United States in the late 18th and 19th centuries. It provides a nuanced understanding of the relationship between master and slave. Slave owners saw it as their duty to limit slaves' freedoms for their own good, as a father might deal with his children. But Genovese looked beyond this notion of paternalism to suggest the relationship was more complex.

Even as recently as the 1920s the historical lack of great female writers was often considered as evidence of women's inferiority. Virginia Woolf disagreed. In her 1929 essay A Room of One's Own, she argues that creativity is impossible without privacy and freedom from financial worries - and that throughout history women have had neither. As a result, no tradition of great female writing existed to inspire women. Woolf's focus on the everyday suppression of women was a turning point.

Do we need the rules of religion in order to be good people? The German philosopher Immanuel Kant tackles this question in his 1793 text Religion Within the Boundaries of Mere Reason. More than 200 years later, it is still a key text in the shaping of Western religious thought, as well as Kant's most direct discussion of religious themes. Kant tries to look at religious practices in relation to the Enlightenment movement and its firmly held beliefs in the power of reason and personal liberty.

In 2009's Liquidated, anthropologist Karen Z. Ho takes the tools of ethnographic research, which are traditionally used to study distant societies, and instead uses them to dissect the culture of high finance on New York's famous Wall Street. Through close observation of the daily lives of the bankers working there, and the beliefs, rituals, and timeframes that define them, Ho uncovers a distinct culture in which she finds the ultimate causes of the financial crises of recent times.

In Citizen and Subject, Ugandan academic and author Mahmood Mamdani challenges dominant views about the crisis of postcolonial Africa. Many studies emphasize that the problems the continent faces are homegrown - the consequence of poor government, widespread corruption, and other local factors. Citizen and Subject challenged these ideas. It argues that the current crisis has come about because of the institutional legacy of colonialism.

In his 1807 work Phenomenology of Spirit, G. W. F. Hegel introduced the world to his philosophical system. His most influential work - and the culmination of the German Idealist movement begun in the late 18th century as a response to the works of Immanuel Kant - the book remains one of the undisputed classics of Western thought.