Resultados Editorial "Gildan Media" en Todas las categorias

According to McCloskey, our modern world was not the product of new markets and innovations but rather the result of shifting opinions about them. An utterly fascinating sequel to her critically acclaimed book The Bourgeois Virtues, Bourgeois Dignity is a feast of intellectual riches from one of our most spirited and ambitious historians - a work that will forever change our understanding of how the power of persuasion shapes our economic lives.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. 

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

In organizations today, getting work done requires political and collaborative skills. That's why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the "currencies" they value.

With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets - and famously predicted their crashes. This edition expands its coverage to include the bond market, so that the book now addresses all of the major investment markets. 

Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game", this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries.

A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing. Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision-making, can help you overcome this obstacle.

Confucius is perhaps the most important philosopher in history. Today his teachings shape the daily lives of more than 1.6 billion people. Throughout East Asia, Confucius' influence can be seen in everything from business practices and family relationships to educational standards and government policies. Even as Western ideas from Christianity to Communism have bombarded the region, Confucius' doctrine has endured as the foundation of East Asian culture.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

High Noon, Kant, Bill Murray, the modern novel, van Gogh, and of course economics and the economy all come into play in an audiobook that can only be described as a monumental project and a life's work. The Bourgeois Virtues is nothing less than a dazzling reinterpretation of Western intellectual history, and a dead-serious reply to the critics of capitalism.

 Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers. Now you can do your part by putting to good use the critical information this audiobook provides.  

Retirement security is one of the most pressing social issues facing the world in the next 30 years - so if you're approaching your golden years, it's essential to have a secure financial future. Personal Finance in Your 50s All-in-One for Dummies provides targeted financial advice and assists soon-to-be or established Boomers with making informed decisions about how best to spend, invest, and protect their wealth while planning for the future.   

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

From best-selling author, investment expert, and Wall Street theoretician Jack Schwager comes a behind-the-scenes look at the world of hedge funds, from 15 traders who've consistently beaten the markets. Exploring what makes a great trader a great trader, Hedge Fund Market Wizards breaks new ground, giving readers rare insight into the trading philosophy and successful methods employed by some of the most profitable individuals in the hedge fund business. 

Drawing on examples from over 100 foundations and non-profits, Money Well Spent gives listeners the framework they need to design a smart strategy. This is a book for everyone who wants to get the most from a philanthropic dollar: donors, foundations, and non-profits. 

These unabridged guides to the literature of prosperity and motivation survey the all-time classics, giving you their key ideas, insights, and applications - everything you need to know to start benefiting from these legendary works. Discover the books that have already enriched millions.

Employees are your company's most important asset. Attracting the best, getting them to do their best work, and keeping them in the organization are critical to your company's success. 1,001 Ways to Engage Employees gives you all the powerful tools you need. 

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic. 

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

For this rousing, revisionist history, the former head of exhibitions at England's National Maritime Museum has combed original documents and records to produce a most authoritative and definitive account of piracy's "Golden Age." As he explodes many accepted myths (i.e. "walking the plank" is pure fiction), Cordingly replaces them with a truth that is more complex and often bloodier.